Senior Paid Media Manager

Job not on LinkedIn

🕒 5 days ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Abnormal Security

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Abnormal provides total protection against the widest range of attacks including phishing, malware, ransomware, social engineering, executive impersonation, supply chain compromise, internal account compromise, spam, and graymail.

📋 Description

• Run day-to-day ownership of global paid search, paid social (LinkedIn, Meta, YouTube), programmatic display, and content syndication • Set channel strategy by segment, geography, and funnel stage — not just by channel defaults • Manage a significant paid media budget with full accountability for pipeline contribution, cost-per-opportunity, and ROI by pod • Partner with RevOps and Marketing Ops to close measurement gaps — you won't accept "last-touch" as the answer • Design and implement repeatable operating processes: campaign scaffolding, naming conventions, QA checklists, reporting cadences, and launch workflows • Build automation layers that reduce manual work — bidding logic, budget pacing alerts, performance anomaly flags, and audience refresh triggers • Reduce agency dependency by bringing capability in-house, and maintain a clear view of what the agency layer should and shouldn't own • Create and maintain a living playbook so your program can scale without you being the single point of failure • Use AI tools daily: for copy generation and testing, audience hypothesis development, performance analysis, competitive research, and reporting narratives • Build AI-assisted workflows that compress the time between insight and action — weekly optimizations shouldn't take half the week • Know the limits: where AI accelerates (iteration, synthesis, pattern recognition) and where human judgment is required (original creative positioning, brand voice, strategy) • Contribute to Abnormal's internal AI operating model — share what's working with the broader team, help other functions level up • Build and manage paid programs tied to specific pipeline targets by segment (MM, ENT, PubSec) and geography • Coordinate closely with field marketing, SDRs, and demand gen to align paid plays with account motion and pipeline gaps • Own the conversion story from ad impression to qualified pipeline — be fluent in attribution, funnel metrics, and what each number actually means • Run structured experiments: hypothesis → test → read → scale. Not one-off A/B tests that go nowhere

🎯 Requirements

• 5–8+ years of B2B SaaS paid media experience, with direct ownership of paid search and paid social at a fast-growing company • Proven track record of generating qualified pipeline — not just leads — from paid channels • Demonstrated systems thinking: you've built something that runs without you having to touch it every day • Hands-on fluency with AI tools applied to marketing work (not theoretical — you actually use them) • Strong analytical foundation: you build your own reports, interpret your own data, and don't wait for someone else to tell you what's happening • Experience managing $1M+ paid media budgets with accountability for performance outcomes • Excellent communicator — can synthesize paid media performance for executives without hiding behind jargon.

🏖️ Benefits

• Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. • Health insurance • 401(k) matching • Flexible work hours • Paid time off • Remote work options