10 Content Curator Interview Questions and Answers for content marketers

1. What does content curation mean to you?

Content curation, to me, is the process of finding and sharing relevant, high-quality content with a target audience. It involves sifting through a seemingly limitless sea of information to identify the best pieces that will resonate with our audience.

As a content curator, I have a keen eye for detecting articles, blog posts, videos, and other content types that add value to our target audience. By selecting and sharing the most insightful, informative and engaging pieces that align with our company's brand, values, and mission, I ensure that our audience receives only the best content.

In my previous role as a content curator, my efforts led to a 30% increase in website traffic and a 15% increase in social media followers. I achieved this by thoroughly researching and understanding our target audience and their interests, as well as staying up to date with industry trends and news.

1. Can you tell me about a time when you struggled to find content that matched your audience's needs, and how did you handle it?
2. In your opinion, what's the most important aspect of content curation, and why?
3. What tools do you use to curate content?
4. How do you ensure that the content you curate is accurate and up-to-date?
5. Have you ever had to alter or adjust content to fit your audience's specific needs or preferences? How did you go about it?
6. Can you explain how you measure the success of your curated content?
7. How do you decide which content pieces to prioritize when curating?
8. What do you think sets successful content curators apart from those who struggle in the role?
9. How have you used content curation to support a brand's marketing goals?
10. What do you think are some upcoming trends in content curation, and how do you plan to stay ahead of them?

2. What strategies do you use to find and select relevant content?

When it comes to finding and selecting relevant content, I rely on a combination of strategies:

1. Follow industry influencers and thought leaders on social media to stay up-to-date on the latest trends and ideas.

2. Use content curation software, such as Curata or Scoop.it, to sift through large volumes of content and identify pieces that are relevant to my audience.

3. Search for keywords related to my topic on Google, and sort the results by date to find the most recent and relevant articles.

4. Monitor relevant hashtags on social media platforms like Twitter and Instagram to discover new and timely content.

5. Attend relevant conferences and events to network with other professionals in my field and keep abreast of the latest industry news and trends.

These strategies have proven successful in helping me find and select content that resonates with my target audience. For example, in my previous role as a content curator for a software company, I was able to increase website traffic by 25% and decrease bounce rates by 10% by implementing these strategies and delivering high-quality, relevant content to our audience on a regular basis.

3. How do you decide what content to curate and share with your audience?

When deciding what content to curate and share with our audience, I always start with an analysis of our target audience. I research the demographics and interests of our audience and use that information to curate content that will be relevant and engaging for them.

1. First, I look for content that is timely and relevant to current events or industry trends. I keep up to date with news and developments in our industry to ensure our audience has the most up-to-date information.
2. Next, I analyze social media trends and popular content within our industry. Using tools like Google Trends and Buzzsumo, I can identify popular topics and keywords, which I use to curate content for our audience. By tapping into what is currently resonating with our audience, we are able to create more successful and impactful curation.
3. Finally, I use data to drive my content curation decisions. I regularly analyze metrics like engagement rates, click-through rates, and time spent on our website to understand which types of content are resonating with our audience. By using this data to inform our curation decisions, we are able to continuously improve the quality and effectiveness of our content.

By using a combination of audience research, social media analysis, and data-driven insights, I am confident in my ability to curate and share content that will be valuable to our audience. In fact, since implementing this approach to curation, we have seen a 20% increase in website traffic and a 15% increase in engagement rates on our social media platforms.

4. How do you identify your target audience for curated content?

When identifying a target audience for curated content, I utilize a combination of data analysis and market research. Firstly, I analyze the current engagement metrics on social media platforms to identify our most active and engaged followers. By examining the demographics and interests of our followers, I can gain a general idea of our target audience.

1. I also conduct surveys and polls to collect more specific data about our audience's preferences, interests and behaviors.
2. I track website analytics, such as pageviews, bounce rate, time spent on site to understand which pieces of content perform best among our audience.
3. Using this data, I create buyer personas that represent our ideal audience members. These include information such as their age, location, job title, pain points, and goals.
4. Based on this research, I tailor our curated content to match the interests and needs of our identified target audience, ensuring the content is relevant, valuable and engaging to them.

To measure the success of our curated content strategy, I regularly analyze our engagement metrics and track the conversion rates of our targeted campaigns. As a result of these tactics, I've seen a 40% increase in engagement on our social media platforms and a 20% increase in website traffic from our target audience.

5. How do you measure the success of your curated content?

Measuring the success of curated content is integral to determining the impact of the content on the target audience. At Company XYZ, I measure the success of my curated content through several key performance indicators (KPIs) such as:

1. Website Traffic: I track website traffic by checking the number of page views and unique visitors. A spike in website traffic indicates that the content I curated is resonating well with the audience.
2. Social Media Engagement: I monitor social media likes, shares, and comments to gauge how engaged the audience is with the content. Increased engagement shows that the curated content is relevant and resonating with the audience.
3. Conversion Rate: I measure the conversion rate by looking at the number of visitors who take a specific action, such as downloading a resource or subscribing to a newsletter. A higher conversion rate means that the content I curated is not only attracting the audience, but also converting them into leads or customers.
4. Time Spent on Website: I analyze the average time visitors spend on the website. If visitors are spending longer amounts of time on the website, it indicates that they are engaging with the curated content and finding value in it.
5. Bounce Rate: A high bounce rate indicates that visitors are leaving the website after viewing only one page. I aim to keep the bounce rate low by ensuring that the curated content is engaging enough to keep the audience on the website for longer periods.

By tracking these KPIs, I can evaluate the success of the curated content and make adjustments to improve content strategy and strengthen the impact of the brand. In 2022, my efforts resulted in a 50% increase in website traffic and a 30% increase in social media engagement. These metrics demonstrate the effectiveness of the curated content and position my team for success.

6. What tools do you use to manage and organize curated content?

As a content curator, organization is key to my success. I use a variety of tools depending on the type of content I am curating, but here are a few of my go-to options:

1. Feedly: This RSS reader allows me to easily subscribe to blogs and websites in my industry and keep all of their updates in one place. I organize my feeds into categories and tags to make it easy to find relevant content when I need it. In the past year, I have curated over a thousand articles from Feedly, leading to a 50% increase in website traffic from our curated content.
2. Trello: When I need to organize content ideas and collaborate with a team, Trello is my tool of choice. I create boards for different topics or projects and use cards to keep track of potential content pieces. I also add due dates and checklists to keep everything on track. Last quarter, our team curated a series of blog posts using Trello and saw a 20% increase in social media engagement related to those posts.
3. Google Drive: For documents and spreadsheets related to curated content, I use Google Drive to keep everything easily accessible and shareable. I often create a sheet to track the content I have curated, including the title, author, source, and any additional notes. Using Google Drive has made it easy for our team to collaborate on curated content and ensure we are all on the same page. In the past six months, we have curated over 500 pieces of content using Google Drive as our main organizational tool.

Overall, my arsenal of tools helps me stay organized and efficient as a content curator. Using Feedly, Trello, and Google Drive has led to increased traffic, engagement, and collaboration on our curated content.

7. What is your process for adding commentary to curated content?

As a content curator, my process for adding commentary to curated content involves a few key steps:

1. Understanding the purpose of the content: Before adding commentary, I make sure to fully grasp the purpose and main message of the content. This helps me craft commentary that is relevant and insightful.

2. Doing additional research: I also conduct additional research on the topic to gain a deeper understanding of it. This helps me add more value to the commentary and provide the audience with more context.

3. Crafting engaging and informative commentary: Once I have a clear understanding of the content and topic, I focus on crafting commentary that is engaging and informative. I strive to provide new insights, interesting perspectives, and practical takeaways that the audience can apply.

4. Testing engagement: Finally, I test the engagement of my commentary by monitoring metrics such as social shares, comments, and pageviews. This helps me understand what type of commentary resonates with the audience and allows me to continually improve my craft.

Through this process, I have been able to write commentary that has received high engagement and positive feedback from both the audience and industry leaders. For example, a recent article I curated and added commentary to received over 10,000 social shares and 100 comments in just one week, demonstrating the effectiveness of my process.

8. How do you ensure that the curated content aligns with the brand's messaging and tone?

As a content curator, my first step in ensuring that the curated content aligns with the brand's messaging and tone is to thoroughly research the brand's core values and target audience. This helps me understand what type of content will resonate with the audience and align with the brand's messaging.

1. I align the content with the brand guidelines
2. I verify the credibility of the author, site, and source
3. I evaluate the content’s fit to the target audience

Once I have a solid understanding of the brand, I use a content scoring system to evaluate each piece of content before it's curated. The system assesses the content based on factors such as relevance, accuracy, and tone. This scoring system enables me to identify the best content that aligns with the brand's messaging and tone.

Additionally, I ensure that the curated content undergoes a thorough review process by both myself and key stakeholders within the brand. This ensures that everyone is comfortable with the tone and messaging of the content before it's published.

Finally, I track and analyze the success metrics of curated content, such as engagement rates, website traffic, and social media shares. This helps me to continuously improve the content curation process and ensure that the content is aligning with the brand's messaging, resonating with the target audience, and driving results.

• Increased engagement rate by 25%
• Increased website traffic by 30%
• Increased social media shares by 15%

9. What types of content do you find most effective for curation?

As a content curator, the types of content that I find most effective for curation are those that provide unique and valuable insights to the target audience. The following are some examples of content types that have proven to be effective:

1. Expert interviews: Conducting interviews with industry experts provides valuable insights and perspectives to the audience. For example, the XYZ company increased engagement on their blog by 45% when they included expert interviews in their content curation strategy.
2. Data-driven articles: Articles that are backed by data and research tend to perform better. For instance, a study conducted by the ABC Institute found that articles with data received 57% more engagement compared to those without.
3. Listicles: Listicles or list-based articles are easy to read and share. In fact, the DEF Company saw a 33% increase in social shares when they started incorporating lists into their content curation strategy.
4. Visual content: Visuals such as infographics, videos, and images tend to capture the audience's attention better than plain text. The GHI organization reported a 62% increase in pageviews when they started including infographics in their content curation strategy.

In summary, the most effective content types for curation are those that are engaging, unique, and provide valuable insights to the target audience.

10. How do you keep up with the latest trends and news in your industry for content curation purposes?

Keeping up with the latest trends and news in the content curation industry is crucial for success in this role. Here are a few ways that I stay informed:

1. Following industry influencers on social media like Twitter and LinkedIn to stay up-to-date with the latest news in real-time. This has proven to be a valuable tool as I have discovered new trends and ideas from experts in the field. For example, I recently followed a popular content marketing guru, who shared a graphic outlining the latest statistics on video marketing. This inspired me to curate a piece on the "Top 10 Reasons Why Video Marketing is Key for Business Growth."
2. Subscribing to industry newsletters to receive daily or weekly updates on industry news, trends, and best practices. This has been beneficial as a steady flow of relevant and curated content is delivered right to my inbox. I recently came across an interesting article on the future of influencer marketing while going through one such newsletter. This article provided a lot of insight and helped me curate an article on ‘10 Reasons Why Influencer Marketing is Here to Stay’.
3. Collaborating with fellow content curators via online forums or content curation groups, to share knowledge and ideas regularly. This has allowed me to learn about the best practices and tools other curators use for content curation. Recently, a fellow content curator shared a new tool called "Curate It", which has significantly improved my workflow and reduced the time I spend on content curation. The direct result of which has been an increase in output by 35% over one quarter.

With these strategies, I stay informed about the latest trends and news in the industry which has also increased my ability to curate content that appeals to our target audience.

Conclusion

As a content curator, you must showcase your skills and expertise during the interview process. To increase your chances of success, don't forget to write an impressive cover letter that highlights your achievements and professional goals. Take a look at our guide on writing a cover letter to help you craft a standout document that will get you noticed. Another important step is to prepare a well-crafted CV that showcases your experience as a content marketer. Check out our guide on writing a resume for content marketers for helpful tips on how to create a powerful document that will impress potential employers. If you're looking for a remote content curator job, our website offers a wide range of opportunities. Take a look at our remote content marketing job board to find your next exciting opportunity. Good luck on your job search!