A Content Marketer's Guide to Writing a Winning Resume (With Samples)

When you’re a content marketer, your job revolves around creating and distributing valuable content. However, before you can put out content for others, you need to have a strong personal marketing tool, a.k.a your resume. A winning resume should showcase your skills, accomplishments, and experiences in a clear and concise manner. Here are some essential tips to help you create a resume that stands out from the competition.

1. Include a summary statement. Your resume should include a brief summary statement that highlights your skills and experience. This statement can be a few sentences, highlighting why you’re the best fit for the role you’re applying for. Avoid using clichés and buzzwords when crafting your summary statement.
2. Highlight your relevant experience. When listing your work experience, focus on the ones that are most applicable to the job you’re applying for. Highlight specific accomplishments and quantify them if possible. For example, instead of saying you “managed social media accounts” say “increased engagement rates by 30% over a six-month period.”
3. Showcase your technical skills. In the digital age, a content marketer should have a sound understanding of various technical tools such as CRM, SEO, social media management software, and more. Make sure to list the ones you’ve worked with and mention any certifications you have in those areas.
4. Use keywords from the job description. Many companies use applicant tracking systems (ATS) to filter through resumes before they reach a human’s desk. To pass through the ATS stage, make sure to include relevant keywords from the job description throughout your resume.
5. Keep it concise. A winning resume should be no more than two pages. Use bullet points to keep information organized and easy to read. Avoid using paragraphs and long chunks of text that require too much reading for the hiring manager.
6. Customize for every application. Don’t make the mistake of sending the same generic resume to every job application. Customize your resume for each job application by highlighting the relevant skills in your summary statement and adjusting the language to match the job description.

Example Resumes

Example #1

Jane Doe

Contact Information:

• Email: janedoe@email.com
• Phone: (123) 456-7890
• LinkedIn: linkedin.com/in/janedoe

Summary:

A results-driven content marketer with 5 years of experience creating and executing successful marketing campaigns across multiple channels. Skilled in crafting engaging content, developing effective SEO strategies, and collaborating with cross-functional teams to drive business growth.

Experience:

Content Marketing Manager – XYZ Company (2018 – Present)

• Develop and execute content marketing strategies, resulting in a 25% increase in website traffic and a 20% increase in lead generation.
• Create and manage editorial calendar for blog, resulting in a 40% increase in organic search traffic.
• Collaborate with sales team to create sales enablement materials, resulting in a 30% increase in sales productivity.
• Manage and mentor content marketing team of 3, resulting in a 15% increase in team productivity.

Content Marketing Specialist – ABC Agency (2015 – 2018)

• Developed and executed content marketing strategies for B2B clients across various industries, resulting in a 20% average increase in leads generated.
• Managed and optimized SEO strategies for clients’ websites, resulting in an average increase of 30% in organic search traffic.
• Created and managed social media campaigns, resulting in an average increase of 25% in engagement and followers.
• Collaborated with design team to create visual content for clients, resulting in an average increase of 40% in engagement.

Education:

• Bachelor’s Degree in Marketing – University of California, Los Angeles (UCLA)

Example #2

John Doe

1234 Content Avenue, Anytown USA

(123) 456-7890

john.doe@email.com

Summary:

Dynamic and results-driven content marketer with over 5 years of experience in creating and executing successful content marketing campaigns that result in increased website traffic, engagement, and sales. Skilled in creating compelling content, developing content strategies, and managing content calendars to meet business objectives.

Professional Experience:

Content Marketing Manager

XYZ Inc., Anytown USA

April 2018-Present

• Develop, implement and track content marketing strategies that result in 30% increase in website traffic and 20% increase in sales.
• Collaborate with cross-functional teams to create and publish high-quality, engaging content for social media, blog, email marketing and other digital channels.
• Manage content calendar and editorial workflow to ensure timely delivery of content and consistency in messaging across all channels.
• Analyze data from Google Analytics, Hubspot, and other reporting tools to identify content performance and adjust strategies accordingly.
• Lead and mentor team of 3 content marketers in developing and executing content marketing campaigns.

Content Marketing Specialist

ABC Corp., Anytown USA

January 2016 - March 2018

• Developed and executed content marketing campaigns that resulted in 25% increase in website traffic and 15% increase in time spent on site.
• Created and optimized content for the company's blog, social media accounts, and email marketing campaigns.
• Collaborated with designers and web developers to create engaging visuals and interactive content that helped increase engagement with the brand.
• Analyzed data from Google Analytics and SEMrush to identify high-performing content and opportunities for optimization.

Education:

Bachelor's Degree in Marketing, Anytown State University, May 2015

Skills:

• Content creation and curation
• Content strategy development
• SEO and SEM
• Google Analytics and reporting tools
• Social media management
• Project management
• Team leadership and mentoring

Example #3

John Doe

1234 Content Ave, Los Angeles, CA | john.doe@email.com | 555-555-5555

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Summary:

A results-driven content marketer with 5 years of experience in creating and executing successful content strategies that drive traffic, engagement, and conversion. Skilled in developing targeted content for various channels and audiences. Passionate about using data-driven insights to continually improve campaigns and achieve business goals.

Experience:

• Content Marketer, ABC Company (remote) - June 2018 to present
  • Created and executed content strategy for B2B software company, resulting in a 45% increase in website traffic and 30% increase in lead generation.
  • Developed targeted content for blog, social media, email marketing, and whitepapers, ensuring consistent messaging and brand identity.
  • Analyzed marketing data and made strategic decisions to optimize campaigns and improve key metrics, such as click-through-rate and conversion rate.
• Content Marketing Manager, XYZ Agency (remote) - January 2015 to May 2018
  • Managed a team of 5 content marketers and oversaw all aspects of content strategy and execution for 10 B2B and B2C clients.
  • Grew agency's annual revenue by 30% by acquiring new clients through successful content marketing campaigns.
  • Developed and implemented a content marketing training program for junior team members, resulting in improved quality of deliverables and client satisfaction.

Skills:

• Content strategy development and execution
• Copywriting and editing
• Social media marketing
• Email marketing
• SEO optimization
• Marketing analytics and reporting
• Team management and leadership

Education:

• Bachelor's degree in Marketing, University of California Los Angeles, June 2014

Conclusion:

Writing a winning resume requires effort but the results are worth it. By using these tips to highlight your expertise, accomplishments, and unique voice, you'll stand out from the crowd. Remember to quantify your results, showcase your soft skills, and prioritize relevance. And if you want to increase your chances of landing your dream remote Content Marketing job, don't forget to write a great cover letter and explore our remote content marketing job board. Finally, prepare for interviews by researching the company, practicing your communication skills, and preparing questions. With the right mindset and tools, you can successfully launch your remote marketing career!

Looking to ace your interviews? Our team has put together a collection of detailed interview questions and answers for different content marketer specializations, including Social media content specialist, Email marketing specialist, Search engine optimization specialist, Video content specialist, and Web content specialist.