A Growth Marketer's Guide to Writing a Winning Resume (With Samples)
As a growth marketer, your job is to help companies grow by acquiring and retaining customers through various marketing tactics. To land your dream job, you need a winning resume that showcases your skills, achievements, and expertise in the field.
- Highlight Your Experience: In the marketing field, experience matters a lot. Therefore, make sure to highlight any marketing roles you have held in the past. If you don't have any professional experience, you can mention any internships, volunteering, or side projects you have worked on.
- Showcase Your Results: Growth marketing is all about results. Therefore, make sure to show the impact of your work through quantifiable metrics such as conversion rates, lead generation, and customer acquisition costs.
- Emphasize Your Skills: List any skills relevant to the job you are applying for, such as social media marketing, SEO, PPC, email marketing, branding, or web analytics.
- Use Action Verbs: Beginning your bullet points with action verbs such as "created," "managed," or "optimized," will make your resume more powerful and dynamic.
- Tailor Your Resume: Avoid using a one-size-fits-all resume for all job applications. Instead, tailor your resume to match the job description by using similar language and highlighting the skills and experiences that the employer is looking for.
- Keep It Brief: Recruiters and hiring managers go through hundreds of resumes, so try to keep your resume concise and to the point. Ideally, your resume should be no longer than two pages.
By following these tips, you can create a winning growth marketing resume that will help you stand out from the competition and land your dream job. In the next section, we will discuss some best practices for formatting your resume.
Example Resumes
Example #1
John Smith
Growth Marketer
- Email: johnsmith@email.com
- Phone: 123-456-7890
- LinkedIn: linkedin.com/in/johnsmith
Summary
Results-driven Growth Marketer with 5 years of experience driving user acquisition, activation and retention, as well as improving product adoption and customer LTV. Skilled at building and executing multi-channel marketing campaigns that drive acquisition, engagement, and conversion while minimizing CAC.
Professional Experience
Growth Marketer (2018-Present)
ABC Company
- Increased monthly active users by 150% within 6 months through user acquisition campaigns across Facebook, Google AdWords, and LinkedIn.
- Optimized email marketing campaigns, leading to a 20% increase in email open rates and a 15% increase in click-through rates.
- Created and executed A/B tests for landing pages, leading to a 25% improvement in conversion rates.
- Reduced CAC by 30%, while increasing conversion rates by 15% through localization efforts in key international markets.
Marketing Manager (2016-2018)
DEF Company
- Developed a content marketing strategy that drove a 30% increase in organic traffic to the company's blog within 6 months.
- Increased conversion rates for the company's SaaS product by 40% through targeted advertising and optimized landing pages.
- Managed a team of 5 marketers, providing mentorship and guidance on campaign development and execution.
Skills
- Multi-channel acquisition campaigns (Facebook Ads, Google AdWords, LinkedIn Ads)
- Email marketing (Mailchimp, HubSpot)
- Landing page optimization (Unbounce, Instapage)
- A/B testing and experimentation (Google Optimize, Optimizely)
- Analytics (Google Analytics, Mixpanel)