A Performance Marketer's Guide to Writing a Winning Resume (With Samples)

If you're a performance marketer seeking a remote job, you need to craft a winning resume that stands out from the rest. Your resume should showcase your skills, experience, and achievements in a way that focuses on the results you've achieved.

1. Start with a Strong Summary

Your resume's summary is the first thing that hiring managers will see, so make it count. Use this section to highlight your skills, experience, and what you can bring to the table. Be concise, but make sure to include keywords that match the job description.

2. Highlight Your Achievements

Don't just list your job duties – highlight your achievements. Use specific examples to show how you've improved performance or achieved specific goals. Quantify your results wherever possible. This will demonstrate what you can bring to the table.

3. Showcase Your Skills

List your relevant skills, focusing on those that relate to the job description. Highlight your technical abilities and any relevant software or platforms you have experience with. Also, mention any soft skills like communication, collaboration that are essential for remote work.

4. Include Your Education & Certifications

Showcase your educational qualifications, including degrees and academic achievements. Also, mention any relevant certifications or training courses you've completed.

5. Use Action Words

When writing your resume, use strong action words like "achieved," "implemented," or "optimized." These words help demonstrate your proactive approach and give your resume a powerful punch.

6. Make it Legible

Ensure your resume is easy to read by using a legible font and the right size. Use bullet points and headers to break up the text and make it easy to skim. Also, avoid using too much jargon or acronyms that the employer may not understand.

Crafting a winning resume is essential to land remote jobs as a performance marketer. By following these tips, you can increase your chances of standing out from the pool of applicants and secure your spot as a remote performance marketer.

Example Resumes

Example #1

John Doe

Email: john.doe@gmail.com
LinkedIn: linkedin.com/in/johndoe
Location: San Francisco, CA
Remote: Yes

Summary:

I am an experienced performance marketer with a proven track record of developing and implementing successful marketing strategies. I am an analytical thinker with exceptional problem-solving skills, capable of optimizing campaigns to deliver the best results. I am familiar with both B2B and B2C marketing and always strive to exceed expectations.

Professional Experience:

• Marketing Manager | ABC Corp | San Francisco, CA | 2018 - Present
• Develop and manage digital marketing campaigns, including PPC, SEO, and email marketing.
• Collaborate with sales teams to identify target audiences, key messaging, and campaign goals.
• Manage and optimize campaigns to meet KPIs such as CTR, CPC, and conversion rates, resulting in a 20% increase in website traffic and a 10% increase in customer acquisition.
• Create and maintain marketing reports and dashboards for executive review to track progress and ROI using Google Analytics and Salesforce.

• Marketing Analyst | XYZ Company | San Francisco, CA | 2016 - 2018
• Conduct market research and analysis to identify customer needs, market trends, and opportunities for growth in the e-commerce industry.
• Analyze and report on campaign performance and ROI using Google Analytics, AdWords, and Facebook Ads Manager, resulting in a 30% decrease in CPA.
• Develop and execute email marketing campaigns resulting in a 25% open rate and 15% click-through rate.
• Awarded Employee of the Quarter for exceptional analytical skills and delivering measurable results.

Education:

• Bachelor of Science in Business Administration | University of California, Berkeley | 2016
• Major: Marketing | Minor: Statistics
• Achieved a 3.8 GPA and Dean’s List during all four years of study.
• Recipient of the Marketing Department Honors Award for academic excellence and contribution to the community.

Example #2

John Doe

Performance Marketer

Email: john@doe.com

Phone: (555) 555-1212

Summary

A performance marketer with extensive experience in creating, implementing and managing successful digital marketing campaigns that drive customer engagement, increase revenue and grow market share.

Experience

• Performance Marketing Manager | XYZ Company

  June 2018 - Present

  • Develop and manage marketing campaigns that drive customer acquisition and engagement, resulting in a 25% increase in revenue.
  • Manage a team of 5 marketing specialists, providing training and coaching to ensure successful campaign implementation.
  • Optimize campaigns based on data analysis and trends, improving conversion rates by 15%.

• Digital Marketing Specialist | ABC Agency

  September 2015 - May 2018

  • Developed and executed successful email marketing campaigns, resulting in an average open rate of 35% and a click-through rate of 15%.
  • Managed social media accounts for multiple clients, growing their follower base by 20% and increasing engagement by 25%.
  • Utilized SEO tactics to improve website rankings, resulting in a 10% increase in organic traffic.

Skills

• Digital marketing strategy development and implementation
• Performance marketing campaign management
• Team management and coaching
• Data analysis and marketing trend identification
• Email marketing campaign creation and execution
• Social media management and content creation
• SEO optimization

Example #3

John Doe

Email: john.doe@email.com | Phone: 555-555-5555 | Location: New York, NY

Summary

Experienced performance marketer with a proven track record of driving revenue growth through innovative and data-driven campaigns. Skilled in developing and executing successful marketing strategies across various channels.

Professional Experience

• Performance Marketing Manager - ABC Company (New York, NY)
  

  Jan 2018 - Present

  • Increased monthly revenue by 25% through the development and implementation of targeted Facebook and Google Ad campaigns.
  • Optimized landing pages for conversion, resulting in a 15% decrease in bounce rate and a 20% increase in leads.
  • Developed email marketing campaigns, resulting in a 30% increase in open rates and a 20% increase in click-through rates.
• Performance Marketing Specialist - XYZ Company (San Francisco, CA)
  

  Jun 2016 - Dec 2017

  • Managed a $1M ad spend budget across multiple channels, including Facebook, Google AdWords, and LinkedIn.
  • Conducted extensive A/B testing to optimize campaigns and increase conversion rates, resulting in a 10% increase in ROI.
  • Managed a team of 3 junior performance marketers and conducted regular performance assessments, resulting in a 20% increase in team productivity.

Education

• Bachelor of Science in Marketing - New York University
  

  Graduated May 2016

• Google Ads Certification
  

  Issued Sep 2017

• Facebook Blueprint Certification
  

  Issued Nov 2018

Ready to land your dream job?

By following these tips, you can create a performance marketing resume that truly stands out to hiring managers. Remember to highlight your achievements, quantify your impact, and use keywords effectively. But don't stop there - the next step is to write a great cover letter that showcases your skills and passion for the job.

And if you're looking for a new job, make sure to check out our remote performance marketing job board for the latest opportunities.

Of course, securing an interview is just the beginning. To truly excel in the hiring process, prepare thoughtfully for your interviews and be ready to showcase your skills and expertise in depth. Good luck!

Looking to ace your interviews? Our team has put together a collection of detailed interview questions and answers for different performance marketer specializations, including Social Media Advertising, Search Engine Marketing, Email Marketing, Conversion Rate Optimization, and Content Marketing.