How to answer "Why Community Management" (with sample answers)

Why do employers ask "Why Community Management"?

Community Management is a crucial role in today's digital world. Businesses depend on their online communities to engage with their customers, build brand loyalty, and increase revenue. Employers look for candidates who not only possess the necessary skills but also are genuinely interested in Community Management. Therefore, it's expected that employers would ask the question "Why are you interested in Community Management?" during a job interview.

How to answer "Why Community Management"?

When answering this question, it's essential to communicate your passion for the role and your motivation for pursuing a career in Community Management. Describe how you enjoy engaging with people in a digital space while building relationships and empowering a community. Demonstrate how you can use your skills and experience to add value to the organization's community management strategy.

How to prepare for this question

Before going to the interview, it's critical to research the company's products or services and its online communities. Understand the challenges and opportunities they face regarding community management, and how you can contribute to their success. Identify your strengths and achievements that align with the job requirements and prepare to communicate them.

Common mistakes when answering this question

• Being generic: Avoid being too general or vague in your answer. Instead, provide specific examples of your experience and skills that demonstrate your interest in community management.
• Focusing only on the company: While it's essential to show your knowledge of the company and its online communities, avoid solely focusing on the organization. Instead, communicate your passion for Community Management and how it aligns with your long-term career goals.
• Not showing enthusiasm: Employers want to hire candidates who are passionate about the role. Make sure to show enthusiasm and demonstrate that you are excited about the opportunity to work in Community Management.

Sample answers

Answer 1 (Bad)

Truthfully, I do not know much about Community Management, but it seemed like a cool job title that I wanted to explore. I saw the job posting and thought it would be an interesting opportunity.

Explanation: This answer is not good because it does not provide any specific or convincing reasons why the candidate is interested in Community Management. It also suggests that the candidate may not have done the necessary research or preparation for the interview.

Answer 2 (Good)

I have always been passionate about connecting with and helping others. As someone who enjoys building relationships and fostering strong communities, I am excited about the opportunity to use those skills in a professional setting. I believe that the role of a Community Manager is critical in creating a positive and engaging environment for customers and community members alike. I want to be a part of that process and contribute to the growth and success of the company.

Explanation: This answer is good because it highlights the candidate's personal passion for community building and how it relates to the job. It also shows a clear understanding of the significance of the Community Management role and how it can impact the company's overall success.

Answer 3 (Bad)

To be honest, I just need a job and this seemed like a good opportunity for me. I think I could do well in this position and I am willing to learn whatever I need to in order to succeed.

Explanation: This answer is not good because it focuses primarily on the candidate's need for a job rather than a genuine interest in Community Management. It also does not provide any specific reasons why the candidate might be a good fit for the role.

Answer 4 (Good)

As someone who has a background in marketing and social media, I have seen firsthand the impact that effective community management can have on a brand's success. I am particularly drawn to the idea of creating engaging content and building relationships with customers to create a loyal, supportive community. I am excited about the potential to use my existing skills and experience to excel in this role and continue learning and growing as a Community Manager.

Explanation: This answer is good because it highlights the candidate's relevant experience and skills, while also expressing a genuine interest in Community Management. It also shows a clear understanding of the importance of engagement and community building in the role.