Marketing Product Manager
June 3
Description
• Manage the product backlog, prioritize features and initiatives, and communicate the product vision to cross-functional teams. • Utilize marketing web analytics tools to gather insights, identify opportunities, and drive data-driven decision-making. • Monitor and analyze key performance indicators (KPIs) to track progress and identify areas for improvement. • Stay updated on industry trends and best practices in product management and marketing, and incorporate them into our strategies and processes. • Develop and execute SEM/SEO strategies to improve search engine visibility and drive targeted traffic to the platform. • Implement Conversion Rate Optimization (CRO) techniques to optimize website performance and increase conversion rates. • Drive demand optimization initiatives to maximize customer acquisition and retention.
Requirements
• Minimum of 3 years of experience in product management in the marketing domain. • Deep knowledge of marketing web analytics tools, such as Google Analytics, Mixpanel, or similar platforms. • Proficiency in SEM/SEO techniques to improve search engine visibility and drive organic and paid traffic. • Experience in Conversion Rate Optimization (CRO) to optimize website performance and increase conversion rates. • Familiarity with demand optimization strategies to maximize customer acquisition and retention. • Knowledge of agile product management practices and experience in running product teams in an agile organization. • Fluent in English, with excellent communication and collaboration skills • Familiarity with SQL and ability to independently deep dive on the data to extract meaningful insights.
Benefits
• Impactful work that helps millions of travelers plan their trips every day. • Flexible remote working conditions. • Paid holidays and educational programmes. • Friendly atmosphere in the team. • Competitive salary that reflects your experience and skills.
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