Marketing Campaign Manager - Europe
December 6
Description
• Responsible for developing, executing, and optimizing high-impact marketing campaigns. • Focus on identifying and targeting key customer segments. • Ensure seamless execution of integrated campaigns and optimizing results. • Work closely with sales and product teams to align with business goals. • Develop and execute comprehensive marketing strategies to drive demand generation. • Create marketing plans focused on generating high-quality leads. • Lead planning and execution of multi-channel campaigns aimed at lead generation. • Manage the full lifecycle of campaigns from conception to delivery. • Implement strategies for lead nurturing, scoring, and sales handoff. • Analyze campaign performance, monitor KPIs, and optimize future campaigns. • Utilize digital marketing tactics to generate leads and nurture relationships. • Manage the execution of multiple campaigns simultaneously. • Develop and manage campaign assets including landing pages, emails, and content. • Work closely with cross-functional teams to ensure alignment across campaigns. • Identify and resolve challenges during campaign execution. • Monitor campaign performance using analytics tools to improve conversion rates and ROI.
Requirements
• Bachelor’s degree in Marketing, Business, Communications, or a related field. • 7+ years of experience in demand generation and campaign management, ideally in B2B technology, SaaS, or IoT industries. • Proven experience developing and executing integrated campaigns that generate qualified leads and drive business growth. • Strong experience with marketing automation platforms and CRM systems (HubSpot, Salesforce, etc.). • Familiarity with digital marketing tools such as SEO, SEM, paid ads, social media, and email marketing. • Strong understanding of demand generation strategies and lead funnel management. • Expertise in campaign management, project execution, and multi-channel marketing. • Proficiency in data analysis and reporting, with the ability to optimize campaigns for maximum ROI. • Excellent communication skills (written and verbal). • Creative and strategic thinker with strong problem-solving capabilities. • Ability to collaborate with cross-functional teams and manage multiple projects simultaneously. • Experience in the IoT, technology, or SaaS sectors. • Understanding of European markets and customer behavior. • Experience with ABM (Account-Based Marketing) strategies and tactics. • Familiarity with A/B testing, lead nurturing, and sales enablement.
Benefits
• Further professional growth - Become part of our international team and an exciting environment that will revolutionise the telecommunication market for IoT • Short decision-making paths and a lot of creative freedom - with us you can really get involved and help shape the future • A work environment defined by respect, close and informal communications among teams, departments, and management • Plenty of space for new ideas and strategies where self-started individuals are highly valued and work effort is not measured in time but in results • Working on cutting-edge technologies • Flexible working models to accommodate work-life balance • Work around the globe program • Nilo.Health platform for your well-being • 26 days of paid annual leave • Global and local events to strengthen our team spirit and have fun together • And many more depending on your location (e.g. gym membership, transportation allowance, language courses, pension scheme, etc.)
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