Paid Ads Specialist - Digital Marketing

October 31

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1WEB

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Description

• Company Overview: 1Web is a pioneering digital marketing firm specializing in supporting charity and non-profit organizations. • Role Overview: We are looking for a Paid Ads Specialist, an Ads fanatic with a 'growth hacker' mentality who is obsessed with conversions. • You will be responsible for managing a portfolio of clients across all paid media channels, primarily Facebook and Google, with the potential to experiment with other platforms. • Setup, manage, and optimize campaigns across multiple platforms, including evergreen retargeting sequences and offline event tracking. • Work alongside content & product teams to develop creatives for campaigns. • Use UTMs and other analytical tools to track campaign performance beyond normal attribution windows and communicate these findings in a meaningful way. • Stay within target ROAS and CPA benchmarks and allocated budgets. • Continually optimize campaign performance based on data. • Assist digital strategists in developing new funnel and campaign strategies. • Identify areas of opportunity and utilize conversion rate optimization tactics to maximize ROI. • Keep your finger on the pulse to identify opportunities within paid media channels. • Report on campaign performance weekly, monthly, and quarterly to the wider team. • Develop and manage paid media buying processes within the company. • Undertake ongoing training and development to ensure skills are up to date with the latest industry strategies.

Requirements

• 3+ years of experience and knowledge in paid media buying. • Background in advertising, marketing, and strong digital marketing experience. • Certification in Facebook Ads and Google Ads. • Understanding and practical knowledge of UTMs and performance tracking. • Ability to communicate well and enjoys teaching or helping others. • Ability to think strategically in relation to funnels and campaigns. • Willingness to try new strategies. • Team player and can also manage people and contractors or agency partners to ensure a high quality of care. • Super organized and able to follow procedures when it comes to things like naming conventions. • Good marketing background with an understanding of all components of the funnels aside from just the ads.

Benefits

• Flexibility: Enjoy the freedom to set your own schedule and work from the comfort of your chosen location. • Diverse Projects: Engage in a variety of stimulating projects across different industries, expanding your skill set and knowledge base. • Competitive Compensation: Receive competitive rates reflective of your expertise and contributions. • Independence: Operate as an independent professional, managing your workload and projects autonomously. • Networking Opportunities: Collaborate with diverse teams and clients, fostering valuable connections within your field. • Professional Development: Access resources and opportunities to enhance your professional growth and refine your expertise. • Work-Life Balance: Maintain a healthy work-life balance by determining your workload and availability. • Remote Work Environment: Embrace a remote work culture that supports your productivity and allows you to thrive in a location of your choice. • Potential for Long-Term Collaboration: Opportunities for extended or recurring projects based on successful engagements. • Supportive Environment: Benefit from a supportive network that values your unique skills and contributions.