Social Media Manager

November 10

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Electrical & Lighting • Energy • HVAC & Mechanical • Integrated Facility Solutions • Janitorial

10,000+

Description

• Reaching out to and managing paid social partners for campaign goal execution • Coordinating internally with different projects to arrange deliverables among vendors • Working with Data, Content, Marketing, and Legal in optimizing daily paid post performance to ensure reasonable KPI and the compliance of high-level content strategy and brand guideline • Overseeing holistic social strategy of owned, paid, and earned socials to ensure a complete brand presence and consistency in brand personality across social channels • Organizing brainstorming sessions between social team and cross-functional teams to develop detailed plan of social amplification strategy and creative ideas • Communicating with other countries in localizing US initiated campaigns, managing project execution, asset development, and promotional plan • Managing marketing intelligence tools for influencer/social account resources assessment • Taking requests from teams and projects and manage social listening tools for sentiment and social engagement monitoring • Continuing to develop internal data tracking tool, user persona analysis, content source dashboard, etc. with product and data teams to improve the proficiency of social projects • Analyzing daily performance data to figure out tactics in optimizing post-performance combining qualitative and quantitative • Supporting teams in data insights and campaign element setup using internal tools • Supporting in global initiatives such as Brand Insider Projects to promote other products

Requirements

• At least 5-7 years of overall experience with expertise in managing a team of 3-4 preferred • Detail oriented and has strong analytical skills • Understand the social communities with hands on experience in managing social medias • Familiar with ABM Go Networks community and shows a deep understanding of the content ecosystem • Strong influencer marketing background in both driving brand goals and conversion goals • Great communication skills and will be able to handle multiple projects at the same time • Strong project management skills and comfortable in communicating across timezones • Proficiency in using tools like Appsflyer, SproutSocial, Talkwalker, Tableau, Hootsuite, Tubular, etc. • Understand basic coding of SQL and Datawarehouse • Deep understanding in mobile internet and the competitive landscape of ABM Go/ByteDance