Absorb Software
Absorb Software is an AI-powered strategic learning management system (LMS) that caters to both internal and external learning needs. It offers advanced features such as personalized upskilling, course authoring, reporting, and analytics, all designed to enhance employee training and compliance initiatives. With integrations for various business ecosystems and a focus on delivering high-quality support, Absorb Software empowers organizations to bridge knowledge gaps and foster engagement through dynamic learning experiences.
Learning Technology • Learning Management Systems • E-Learning • Corporate Training and Development • Compliance Training
Performance Marketing Manager
2 days ago
Absorb Software
Absorb Software is an AI-powered strategic learning management system (LMS) that caters to both internal and external learning needs. It offers advanced features such as personalized upskilling, course authoring, reporting, and analytics, all designed to enhance employee training and compliance initiatives. With integrations for various business ecosystems and a focus on delivering high-quality support, Absorb Software empowers organizations to bridge knowledge gaps and foster engagement through dynamic learning experiences.
Learning Technology • Learning Management Systems • E-Learning • Corporate Training and Development • Compliance Training
📋 Description
• Architect & Execute Paid Search Strategies: Design and implement sophisticated paid search strategies that align with our offerings and support overall marketing and revenue objectives. • Campaign Management & Optimization: Drive daily management of search campaigns across Google Ads, Microsoft Advertising, and emerging platforms, leveraging advanced testing methodologies and analytics to maximize ROI and quality lead generation. • Performance Analysis & Optimization: Translate complex data into actionable insights using advanced analytics tools to continually refine keywords, ad copy, bidding strategies, and landing page performance. • Cross-Functional Leadership: Partner with content, creative, and product teams to ensure cohesive messaging and seamless customer journeys from search to conversion, amplifying brand impact. • Budget Stewardship: Strategically allocate and optimize search marketing investments across channels, identifying opportunities to scale high-performing campaigns while maintaining efficiency. • Executive Reporting & Strategy: Deliver concise, insight-driven performance reports to leadership, highlighting growth opportunities and providing data-backed recommendations for strategic decisions. • Innovation & Competitive Edge: Stay at the forefront of search marketing trends, emerging technologies, and competitive strategies to continuously evolve our approach in the dynamic LMS landscape.
🎯 Requirements
• Proven Search Marketing Expertise: 10+ years of hands-on experience managing sophisticated paid search campaigns, with demonstrated success in B2B SaaS or technology sectors. • Data-Driven Decision Making: Exceptional analytical skills and fluency with Google Analytics, Google Ads, Microsoft Advertising, and performance tracking tools to inform strategic decisions. • Strategic Vision & Tactical Excellence: Ability to develop comprehensive search strategies while executing precise tactical initiatives that deliver measurable business impact. • Technical Proficiency: Advanced knowledge of automation, A/B testing methodologies, and sophisticated bidding strategies. Experience with marketing automation platforms and CRM integration is highly valued. • Collaborative Leadership: Outstanding communication and influence skills to effectively partner across departments, translating complex search insights into compelling business strategies. • Adaptive Problem Solving: Proactive mindset with demonstrated ability to identify challenges, develop innovative solutions, and thrive in a fast-paced environment. • Growth Mindset: Passionate about continuous improvement, with a relentless focus on optimizing performance metrics and staying ahead of industry developments.
🏖️ Benefits
• Fully remote-first work with flexible work arrangements • Comprehensive Health and Wellness Benefits including retirement savings programs • Eligibility for two different bonus plans • Generous time off • Comprehensive medical and dental benefits based on your country of location • New Hire Equipment Allowance and monthly Flex Allowance to support your success • Endless opportunity for career growth and internal mobility • Employee driven DE&I programs • Games room, meditation & yoga space, state of the art workplace for Absorbers in our Calgary office
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