Director - Affiliate, Tik Tok Shop
November 27
Description
Position Overview: • The Director of Affiliate Marketing & TikTok Shop will be responsible for managing and scaling our affiliate marketing program while also leading the expansion, strategy, and execution for TikTok Shop growth. • This role requires strategic thinking and hands-on execution in performance-based marketing, social commerce, and influencer partnerships. • You will work closely with cross-functional teams, including paid search, paid social, SEO, and e-commerce to drive growth and optimize performance across both affiliate channels and the TikTok Shop platform. • Develop and execute a comprehensive affiliate marketing strategy to drive traffic, increase conversions, and generate revenue. • Manage relationships with key affiliates, networks, and partners to ensure optimal performance and continuous growth. • Identify and onboard new affiliate partners, influencers, and content creators that align with our brand and target audience. • Monitor, analyze, and report on affiliate performance metrics, such as ROAS, CPA, and conversion rates, and optimize campaigns accordingly. • Contribute to affiliate audits and new business calls. • Oversee the development and execution of TikTok Shop strategy, ensuring alignment with overall business and marketing goals. • Develop and implement sales-driving campaigns and promotions for TikTok Shop, including influencer partnerships, flash sales, and exclusive product launches. • Collaborate with the content and creative teams to create engaging TikTok Shop content that drives traffic and conversions. • Leverage TikTok’s unique features (e.g., live shopping, shoppable videos, etc.) to drive engagement and sales. • Track, measure, and analyze TikTok Shop performance, providing regular reporting and actionable insights for continuous improvement. • Create and present MBR and QBR reporting to internal stakeholders as well as clients when requested. • Be able to conduct forecasting for monthly client budgets. • Proactively work with cross-functional teams to build and deliver client reporting. • Manage a team and be able to manage/mentor beginner media buyers.
Requirements
5+ years experience in affiliate marketing with partners like Rakuten, Impact, Pepperjam, CJ • Expertise in launching and managing Tik Tok Shop programs • Experience managing a team • Strong client facing presentation skills • Experience working with mid-large campaigns (i.e. budgets of $250,000+) • Exceptional organization and communication skills • Highly motivated with a strong desire to meet or exceed expectations • Enjoy working in a fast-paced and collaborative environment • Exceptional attention to detail and the ability to meet aggressive deadlines • Experience with creative strategy to identify, iterate, and generate ad concepts in collaboration with our creative teams.
Benefits
Best-in-Class Benefits Health Care. • 401k. • Short/Long term Disability. • Life, Dental, and Vision Insurance. • Transit and parking benefits. • Work-Life Balance. • Flexible Fridays. • Take your birthday off! • Enjoy Summer Fridays. • Informal, relaxed dress code. • Never want to come into the office? Great, we'll never ask you to! • Work Hard, Play Hard! • Happy hours. • Sponsored Team Events and Recreation leagues.
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