Senior Director of Marketing

January 30

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Achieve Test Prep

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Achieve Test Prep offers online credit-by-exam and tutoring programs, including customized RN and BSN Bridge Plans for healthcare professionals. Since 2008, we’ve helped more than 22,000 nurses find the flexibility and support they need to get into nursing school and advance their career. We are not a school, but our programs include live online prep sessions, free digital course materials and one-on-one guidance that can help shorten the path to an RN or BSN degree and prepare for the Registered Nursing Licensing Exam (NCLEX). We also offer test prep services to support adults working toward other degree programs, such as dental hygienist, healthcare administration, business and more. Our team consists of educators and creative thinkers from around the world, pairing the latest technology with modern curriculum. We work together to ensure a quality experience for those seeking a more supportive way to reach their goals.Learn more at achievetestprep.com

LPN to RN Online Bridge Programs • Paramedic to RN Bridge Programs • CNA to RN Programs • Med Asst to RN Programs • Dental Asst to Dental Hygienist Programs Online

201 - 500 employees

Founded 2008

📋 Description

• Lead the strategy, planning and execution of DTC marketing campaigns to generate interest and leads. • Manage and invest the marketing budget with an owner’s mindset. • Collaborate with senior leadership, Sales, Marketing, and external partners to develop and deploy comprehensive, multi-channel marketing plans that are designed to educate, attract, and engage potential customers. • Manage go-to-market planning and execution, including leading pricing, packaging, creative execution and messaging strategies with Sales and eLearning teams. • Integrate sales enablement into the marketing process, ensuring cohesion and excellence throughout the buyer’s journey. • Build, inspire, lead, and champion a high-performing marketing organization that delivers against KPIs. • Develop KPIs and set clear expectations in support of employee performance review that balances career and skill development with recognition and accountability. • Be curious about AI applications in Marketing and able to guide the adoption of new technologies. • Be accountable for improving internal and external communications. • Build a culture of safety, integrity, empowerment and stewardship; effectively convey Achieve Test Prep as a brand worthy of customer trust. • Experiment early and often to understand the impact of new ideas and scale what works. • Learn and deploy best practices that ensure we stay at the cutting edge of media strategy, planning, execution. • Lead the development of new channel marketing strategies and programs. • Develop a customer segmentation framework and utilize segmentation to identify growth opportunities. • Make strategic and tactical recommendations to improve website design and performance. • Manage our brand and reputation across all media channels. • Oversee generation of monthly and quarterly KPI reports summarizing spend and results.

🎯 Requirements

• 7 or more years of marketing experience, with a minimum of 2 years leading high-performing marketing teams. • Prior success in DTC channels with a deep understanding of digital marketing and eCommerce. • Highly proficient with mar-tech & marketing automation to scale execution. • Strong brand-building experience tied back to overall financial targets and company performance. • Experience in product marketing (messaging, product launches, strategy, etc.). • Expert knowledge of metrics that measure marketing effectiveness and able to leverage them to drive decision-making. • Excellent communicator and cross-functional collaborator.