Marketing Manager

2 days ago

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ACLED

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Description

• Use data-driven insights to develop, implement, track, and optimize marketing campaigns • Leverage data analytics to evaluate end-to-end customer experience across multiple channels and touchpoints • Map potential industry leaders and partner conveners for virtual licensing roundtables to hit sales targets • Collaborate with internal colleagues to design, build and maintain marketing campaigns across sectors and verticals • Oversee graphic design and create marketing materials for marketing campaigns; measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize marketing budget and performance based on the insights • Brainstorm new and creative growth strategies using data-driven insights • Collaborate with agencies and other vendor partners • Evaluate emerging technologies and provide thought leadership and perspective for adoption, where appropriate • Develop and implement demand gen strategies and campaigns and work with our sales team to measure performance against goals • Encourage sales and create goodwill for ACLED's products or services among customers or prospects, and support a broad range of marketing activities • Keep informed of changes that might affect product sales or services • Measure and report on the performance of marketing campaigns, gain insight and assess against goals • Be a champion of our mission • Perform other duties as assigned

Requirements

• 5+ years of proven experience in marketing identifying target audiences and leading marketing campaigns that engage, educate and motivate • Self-starter, with experience working remotely, who has a desire to learn, grow, and excel in their role • Deep intellectual curiosity about our product and our customers’ motivations • Interest in the conflict prevention mission and understanding of the international context • Up to speed with current online marketing techniques and best practices • Solid knowledge of website analytics tools • Proficiency with marketing automation and CRM software (Salesforce) • Experience in setting up and optimizing digital ad campaigns • Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets • A sense of aesthetics and a love for great copy and corporate communication • Up-to-date with the latest trends and best practices in online marketing and measurement • BSc/MSc degree in Marketing or related field • Desirable Master’s degree or certification in data analytics. • Experience in a data- or tech-focused company. • Proficiency in marketing automation platforms and tools. • Agency experience. • Experience in graphic design.