Senior Digital Marketing Specialist

12 hours ago

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Acquia

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Open Source Social Business Software • Technical Support & Expert Consulting for Drupal • Fully-Managed Drupal Cloud Hosting for Enterprises • Drupal Software-as-a-Service • Digital Experience Platform

1001 - 5000 employees

Founded 2007

☁️ SaaS

🏢 Enterprise

🛍️ eCommerce

💰 Secondary Market on 2018-08

Description

• Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. • With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out. • Headquartered in the U.S., Acquia is a Great Place to Work-CertifiedTM company in India, is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community. • This role requires expertise in Social, along with a proven track record of implementing successful paid media campaigns across different platforms, including Facebook, YouTube, Instagram, Twitter, LinkedIn, and programmatic display channels like 6sense. • Responsibilities include developing, driving, and optimizing paid media strategies to enhance brand visibility, interaction, and conversions. • You will work with a collaborative team and play a vital role in monitoring campaign performance, making frequent optimizations, and implementing changes to achieve our goals.

Requirements

• Proven experience (2 to 6 years) in digital marketing with a focus on paid channels and programmatic display. • Expertise in digital marketing execution with tools and platforms (e.g., LinkedIn, 6sense, Instagram, Facebook, and YouTube, Qualified and Email). • Analytical approach with the ability to interpret data and make data-driven decisions. • Stay up-to-date with paid media trends, emerging platforms, and standard methodologies, implementing innovative strategies to stay ahead of the competition. • Ability to manage multiple projects and prioritize tasks in a fast-paced environment.