Vice President - Demand and Account-Based Marketing

February 21

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Actian

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Actian is a company that offers data management and analytics platforms, enabling businesses to make confident, data-driven decisions. Their products include a cloud-native SaaS solution and a comprehensive data platform with capabilities in data management, integration, quality, analytics, and app modernization. Actian's technology supports flexible deployment options across on-premises, cloud, and hybrid environments. Their database solutions include NoSQL, RDBMS, and other database management systems ideal for diverse applications. Actian collaborates with major cloud platforms like Google Cloud, AWS, and Microsoft Azure, providing solutions across various industries such as financial services, healthcare, and retail. The company aims to empower organizations by simplifying how data is connected, managed, and analyzed, offering reliable, scalable, and high-performance solutions.

Data Management • Information Management • Database • Data Integration • Cloud Data Warehouse

201 - 500 employees

Founded 1980

☁️ SaaS

🏢 Enterprise

📋 Description

• Actian is seeking a results-driven Vice President of Demand and Account-Based Marketing to lead our efforts in customer acquisition and pipeline growth. • This role will focus on leveraging a mix of traditional demand generation and account-based marketing (ABM) strategies to engage high-value accounts and accelerate sales cycles. • As the leader of this function, you will oversee digital paid media programs, ABM initiatives, campaign delivery, and marketing operations. • You will work cross-functionally with sales, marketing, and revenue operations to ensure alignment and execution of programs. • This is a high-impact role requiring a proven track record in driving change, optimizing demand generation, and scaling and automating ABM strategies in B2B enterprise software—preferably in metadata management, data cataloging, or data intelligence solutions.

🎯 Requirements

• 10+ years of experience in B2B demand generation, account-based marketing, and marketing operations, preferably within the metadata management, data cataloging, or data intelligence space. • Deep expertise in ABM technologies such as Demandbase, 6sense, Terminus, or similar platforms. • Strong background in digital paid media, marketing automation (Marketo preferred), and martech strategy. • Proven success in driving pipeline and revenue growth through integrated demand and ABM programs. • Experience aligning closely with sales teams and implementing processes that drive collaboration and efficiency. • Strong analytical mindset with experience in marketing analytics, reporting, and performance optimization. • Ability to drive change and lead cross-functional teams in a fast-paced, high-growth environment. • Excellent leadership, communication, and strategic thinking skills.