Email Marketing Specialist - Salesforce Marketing Cloud

February 15

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Activate Talent

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Activate Talent is a recruitment agency that leverages technology and AI to streamline the hiring process for companies seeking to find and onboard top talent. With over 20 years of expertise, Activate Talent specializes in global recruitment, providing legal compliance support, payroll management, and HR services to enhance productivity for remote teams. Committed to client satisfaction, they focus on matching companies with candidates who align with their culture and needs, ensuring efficiency and cost savings in the hiring process.

RECRUITING • TALENT • HIRING

1001 - 5000 employees

👥 HR Tech

🎯 Recruitment

☁️ SaaS

📋 Description

• 🌎 Work from any corner and be a part of the #remoteworkrevolution!‼️ • 🌐 100% Remote • 🤓 Working Hours: Monday - Friday, 9 AM - 6 PM Eastern Time • About the Company: A fast-growing company on a mission to revolutionize the pet food industry by offering healthy, veterinarian-approved recipes made with wholesome ingredients that pet owners trust. Operating with the agility of a startup, yet backed by the resources of a larger organization, the company is scaling rapidly to improve the well-being of pets everywhere. • Job Summary: We are seeking a CRM (Customer Relationship Marketing) Associate to execute and optimize email campaigns while driving customer engagement and retention. This role involves collaboration with cross-functional teams, leveraging analytical insights, and contributing to the company’s growth through innovative CRM strategies. • Key Responsibilities: Lead the day-to-day execution of email campaigns using Salesforce Marketing Cloud, targeting diverse customer segments. Manage the email campaign calendar and testing roadmap, ensuring alignment with team goals. Collaborate with brand and creative teams to plan, brief, and deliver campaigns on time, reworking email content as needed. Identify opportunities to test and improve marketing effectiveness and customer profitability. Analyze, report, and present on campaign KPIs to optimize performance. Partner with Growth and Product teams to implement industry-leading experiments. Conduct A/B testing (content, segmentation, offers, and copy) and use results to refine strategies. Navigate a steep learning curve while significantly advancing your professional development.

🎯 Requirements

• A dog person through and through • Degree or concentration in Marketing, Business or Economics and track record of excellent grades. - PLUS • 2-4 years of work experience out of university. • Entrepreneurial and have experience finding creative solutions to solve problems head-on. You’re always looking for business ideas and have started (or want to start) a business of your own. • You have experience with Salesforce Marketing Cloud as well as experience building user journeys. - Required • You have intermediate knowledge of SQL (Required), Figma (Highly Preferred) and Photoshop (Highly Preferred). - able to design either Figma or Photoshop or both (Creating visual) • You’re organized and are able to manage multiple projects. • You’re analytical and know how to create easy business cases to justify your ideas. You have a basic knowledge of excel formulas and you can calculate marketing metrics such as CAC and campaign ROI. • Has solid data analysis skills (open rates and click-through rates and familiar with more advanced metrics such as CVR, ROI, CAC, etc.