Senior Regional Marketing Manager

August 13

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ActiveCampaign

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Helping over 180,000+ businesses meaningfully engage with their customers with Customer Experience Automation (CXA).

email marketing • marketing automation • sales automation

1001 - 5000

Description

• Develop and execute a regional marketing strategy that aligns with ActiveCampaign's overall marketing goals, considering the unique needs of the Brazilian market • Develop and execute regional campaigns that span across channels, including conferences, local events, and influencer marketing • Manage all aspects of the marketing budget for Brazil, including digital marketing campaigns, events, and content creation • Oversee lead generation in region, working with the sales team to increase pipeline and build a strong funnel from lead to conversion • Be part of ActiveCampaign’s on-the-ground presence at events in Brazil • Generally use your knowledge of the region to adapt ActiveCampaign’s marketing in Brazil, from improving existing programs to proposing new ones

Requirements

• Minimum 8+ years of experience in B2B marketing, preferably with a focus on SaaS companies and demand generation • Proven track record of developing and executing successful marketing campaigns from scratch • Understanding of the Brazilian business landscape and marketing trends • Strong understanding of event marketing and demand generation • Experience with marketing automation platforms is a plus • Fluency in Portuguese and English • Strong analytical and problem-solving skills • Excellent communication and interpersonal skills