Senior Social Media Manager

February 27

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ActiveCampaign

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ActiveCampaign is an all-in-one platform designed to create and automate personalized customer experiences that help businesses grow. Their capabilities include marketing automation, omnichannel marketing, content creation, audience management, analytics, reporting, and AI integrations. The platform features tools for email marketing, dynamic content, segmentation, CRM, landing pages, and forms, allowing users to send personalized messages across various channels such as email, SMS, and ads. ActiveCampaign integrates with over 900 favorite marketing tools and applications to streamline customer engagement and optimize business operations in industries such as eCommerce, online education, healthcare, and more.

email marketing • marketing automation • sales automation

1001 - 5000 employees

Founded 2013

☁️ SaaS

📋 Description

• As a Senior Social Media Manager, you will develop and execute a global social media strategy that enhances ActiveCampaign’s brand awareness, builds strong brand affinity, deepens our audience engagement, and drives business growth across key regions. • Your work will be instrumental in shaping how ActiveCampaign is perceived in the market, fostering meaningful connections with our community, and ensuring our brand stands out in a competitive landscape. • ActiveCampaign’s product portfolio includes solutions like ActiveCampaign (marketing automation & CRM), Postmark (transactional email), and ACHQ (franchise marketing automation), each requiring tailored messaging and content strategies to engage diverse audiences effectively. • This role will focus on channel strategies, audience engagement, GTM execution, and localized approaches for international markets, ensuring that each product and audience segment is reached with the right message at the right time. • You’ll create compelling, platform-specific content in partnership with the creative team, optimize social strategies to align with business objectives and manage social community interactions. • Through a mix of organic and paid social efforts, you will cultivate an engaged brand following, amplify our thought leadership, and drive deeper emotional connections with our audiences.

🎯 Requirements

• 8 + years of SaaS experience in social media marketing, content creation, or digital engagement, ideally within B2B and/or Martech. • Experience managing multi-product social strategies, understanding audience segmentation, and content differentiation. • Expertise in video content strategy, with experience growing and managing YouTube channels and short-form video formats (TikTok, Instagram Reels, LinkedIn Video, etc.). • Proven track record in content creation, including social-first storytelling, writing, and design collaboration. • Strong understanding of social media analytics, platform algorithms, and audience behaviors. • Hands-on experience with social media management tools (e.g., Sprout Social). • Exceptional copywriting skills and a keen eye for brand storytelling. • Highly collaborative, able to work cross-functionally with marketing, creative, product, and regional teams. • Passion for community engagement and fostering brand advocacy. • Help grow and develop team members

🏖️ Benefits

• Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm • Open paid time off • Generous 401(k) matching program with immediate vesting • Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend • Access to professional development resources through LinkedIn Learning • After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus