VP Marketing
September 25
Description
• ActiveState is seeking a VP of Marketing to drive ActiveState to the next phase of growth. • ActiveState is securing open-source software supply chains and enhancing dependency management with an on-demand SaaS Platform and CLI tool. • The VP of Marketing will be responsible for managing strategic marketing plan and execution, leading a cross-functional team of marketing professionals. • This role will lead the design, development, and execution of all ActiveState marketing initiatives to include Demand Gen, New Customer Acquisition, Digital Marketing, Renewals, Product Marketing, and PR.
Requirements
• 10+ years of overall business and marketing experience, with a successful track record of managing annual marketing budgets across multiple channels and online properties for a technology company. • Extensive experience with implementation and process improvements using marketing automation tools and techniques (example: Eloqua, Marketo, Pardot, or Hubspot, and SalesForce.com). • Excellent analytical, verbal, interpersonal and organizational skills required with demonstrated success in effectively leading a diverse team of marketing professionals. • Marketing to developers, DevSecOps (or at least IT Decision Makers). • Education: Bachelor’s Degree required. Master’s degree in relevant discipline preferred. • Proven leadership experience and cross-team development, with trained experience managing marketing organizations. • Preferred: experience in SaaS-based business models. • Very data-driven, intellectually curious and numerically inclined. • Extensive experience with demand generation/lead generation priorities and activities. • Strong understanding of Account Based Marketing, Analyst Relations (e.g. Gartner Magic Quadrant), Events / User Conferences. • Experience with outbound sales support - have worked tightly with scaled outbound sales teams to provide air cover, materials, warm leads/accounts, etc. • Understanding of partner & customer led co-marketing campaigns. • Strong project management, organizational skills and process management. • Technical acumen highly desirable: Key technologies include SalesForce.Com, Conversica and other B2B MarTech stack solutions. • Ability to manage bottom-up (developer marketing) leader and marketing motions.
Benefits
• ActiveState has a collaborative, respectful, and professional culture. • We’re all about working together to find the best solutions and making sure that the experience of doing so is positive for everyone involved. • Our company is a team of 60+ and growing, with 2/3rds of the positions in technical roles including software development and QA. • We maintain a set of core, overlapping hours, but we’re flexible with specific start and end times and are understanding about appointments and life events. • Our vision is to have an ActiveState solution on every device on every planet, so we certainly aren’t lacking ambition! • We know you will do your best work in a positive environment free from death marches.
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