Product Marketing Team Lead

February 10

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Adaptavist

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The Adaptavist Group is a global and diverse family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses to be better today and tomorrow.

Application Lifecycle Management • Atlassian • hosting • training • consultancy

1001 - 5000 employees

📋 Description

• Working at The Adaptavist Group • The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow. • We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, monday.com and Aha! • We make change happen. From anywhere. • Our flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work. • About the role • As the ScriptRunner Product Marketing Team Lead, you will be responsible for the success of the Product Marketing Team through commercial success and team leadership and management. This role plays a pivotal part in shaping the strategic direction of product marketing efforts and aligning them with the broader business objectives. • As a key member of the ScriptRunner Marketing Leadership group, you will coordinate and align the product marketing strategy to the business unit strategy. This involves close collaboration with other functional leads, including the Engineering Leads, Product Management Lead, and UXD Lead. • This role has a heavy focus on strategic initiatives, including overseeing and aiding in the creation of target personas, Ideal Customer Profiles (ICPs), and sales enablement strategies to enhance market positioning and messaging. Management and leadership of the Product Marketing Team form a large part of the role, which includes, but is not limited to, mentoring, objective setting, best practice definition, and processes to streamline the different areas of product marketing. You will also be responsible for ensuring sharing of knowledge and creation of templates in order to improve the effectiveness of the team. • The Product Marketing Team Lead is responsible for monitoring and reporting on the team's targets & KPIs to the business unit leadership, as well as providing analysis and identifying remedial opportunities to any blockers to target attainment. Strong relationships and communication will need to be established and maintained with the shared services teams and the business unit Product teams, including product managers and product leadership.

🎯 Requirements

• Demonstrable people leadership/management experienceStrong B2B product marketing or product management experience • Results driven and has experience driving strategic initiatives that drives growth • Strategic thinker with a test-and-learn mindset • Experience launching products in new markets • Track-record of product marketing work across multiple products at once • Excellent organization skills and the ability to project manage multiple projects/products • Ability to interpret and communicate complex technology product messages into customer facing business and technology content • Excellent written communication skills • Team player with very strong interpersonal and motivational skills, who is comfortable leading complex projects and teams in a fast-paced environment • An ability to think innovatively and creatively • Self-starting, strongly ambitious and tenacious: willing to go the extra mile • Demonstrable skills and experience of being an empathetic leader who is passionate about helping, coaching and inspiring colleagues

🏖️ Benefits

• Family-friendly policies • Flexible work environment • Range of benefits and policies to support staff from all different backgrounds