Community Marketing Associate
November 27
Description
• Identify the scope of the problems a diaspora community has when it comes to sending money, by embedding yourself in the community, building trust, and asking questions, both via online and offline channels. • Ensure our product fits the community’s needs, via user research and close collaboration with our product team. • Build relationships and negotiate with key partners and channels in the markets to get access to the community in the most efficient ways and make us “viral.” • Work hand in hand with our digital marketing team, in charge of our paid channels. • Use social media, community influencers, and any other methods you see fit to scale the business. • Build and test new user acquisition strategies: Defining hypotheses, analyzing results, and iterating through new tests as we optimize our user acquisition machine. • With other Community Marketers, build out our launch playbook further to become even faster and more successful in future markets. • Take full ownership of the growth of the markets assigned to you and foster a productive dynamic with all stakeholders.
Requirements
• At least 3 years of work experience, working in fast-paced environments. • Experience creating or working with physical and/or online communities. • Fluency in English. • Work authorization: You must possess the right to work in whatever country or community you are in. • Willingness to travel (25-50%) and some work on weekends if needed. • Excellent verbal and written communication skills (great grammar and spelling skills with high attention to detail). • Ability to adapt and pivot quickly, reacting to changes in a constantly evolving organization. • A people person. Someone who knows how to make others feel special. • Must be smart and resourceful. Someone who can overcome a challenge by thinking outside of the box. • Be open to embracing the entrepreneurial lifestyle. • Have experience working in a fast-paced environment. • Bonus points if you: • Are familiar with the diaspora communities we serve. • Have experience meeting ambitious KPIs. • Have experience launching your own projects. • Are fluent in the language of one of our diaspora communities.
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