Paid Media Specialist

August 8

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Description

• Research and define targeting for paid media initiatives, including audience segments, search keywords, etc • Ideate and produce effective marketing ads with engaging copy and creative assets • Set up and launch campaigns in platforms including but not limited to Facebook Ads Manager, Twitter Ads Manager, LinkedIn Campaign Manager, Google Ads, Microsoft Ads, etc. • Monitor and optimize campaigns to maximize results, ensuring budgets are on pace and KPIs are being met • Assist with media planning and research based on clients’ business goals • Compile and analyze paid advertising reports to deliver actionable insights • Meticulously manage timelines and expectations to deliver effective results • Work well under pressure; meeting multiple and sometimes competing deadlines • Stay up to date on industry news and trends • Demonstrate a well-rounded understanding of paid advertising, especially as it applies to clients’ needs • Prioritize and multitask multiple client projects in a fast-paced environment • Maintain exceptional attention to detail and high standards of quality on all work produced • Proactive with account recommendations and sharing industry insights • Professional communication, both online and in-person, in all interactions • Collaborate and work well within a team environment

Requirements

• 1-2 years of demonstrated hands-on experience in advertising platforms Facebook Blueprint and Google Ads certifications preferred • Strong Microsoft Excel Knowledge and familiarity with the online Google Suite • Knowledge of client KPIs, specifically in Direct Response • Understanding of Attribution, Custom Audiences and Event Tracking • Experience with Pinterest, Snapchat and/or TikTok Campaign Manager is a plus • Agency experience preferred • Strong attention to detail, organizational skills, and project management ability • Analytical mindset, with the ability to identify actionable trends and insights through data analysis • Excellent written and verbal communication skills including client-facing skills • High levels of integrity, autonomy, and self-motivation

Benefits

• Autonomy – we hire intelligent people and give them the tools and training to succeed. • Growth Opportunities- growing company with room to play a key role at a pivotal time of growth. • Health insurance • Unlimited paid-time-off plan • 401k with company match • Gym subsidy • Company paid life insurance