Content Specialist - Brazil
April 27
Description
• Working directly with the Director of Growth & developing content strategies aligned with Airalo's short-term and long-term country targets • Developing an editorial calendar together with the rest of your Global team members • Collaborating with Airalo Growth divisions to publish blog and other content, including modifying styles and layouts • Creating and publishing engaging content for the assigned country or countries in the region • Optimizing or coordinating the optimization of content according to SEO and ASO best practices for the assigned country/language • Using content management systems to analyze website traffic and user engagement metrics • Managing content distribution to online channels and social media platforms with the rest of the Social Media team members to increase traffic • Ensuring compliance with local laws (e.g., copyright and data protection) • Staying up-to-date with developments and generating new ideas, including the use of multimedia to produce rich content
Requirements
• Bachelor’s degree & 3+ years of proven Content, SEO, and ASO achievement with a large B2C and B2B2C audience • Excellent understanding of SEO and ASO channel management and best practices • Strong understanding of web/mobile app campaign measurement and attribution • A strong understanding of keyword research with excellent analytical skills • Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods, and effective strategies for growing app installs • Experience in writing app descriptions and titles using researched keywords • An analytical mind with the ability to spot patterns and trends using the latest app analytics tools • Experience in creating multimedia content, including blog, podcast, social and video production • Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs • Fluency in English and Portuguese, with impeccable verbal and written communication skills
Benefits
• Health Insurance • work-from-anywhere stipend • annual wellness & learning credits • annual all-expenses-paid company retreat in a gorgeous destination & other benefits
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