Content Specialist - France
June 26
Description
• Working directly with the Growth Director Europe to develop content strategies aligned with Airalo's short-term and long-term country targets • Developing an editorial calendar together with the French Social media and Influencer Specialist and with the support of the Global team members • Creating and publishing engaging content for your market, including: email marketing, paid advertising assets, video marketing scripts, educational content, PR, App store listings, blog, podcasts etc • Optimizing the content according to SEO and ASO best practices for the French market • Using content management systems to analyze website traffic and user engagement metrics and reporting results back to the European team • Staying up-to-date with developments and generating new ideas, including the use of multimedia to produce rich content
Requirements
• Fluency in English and French, with impeccable verbal and written communication skills • 3+ years of experience in Content, SEO, PR and ASO, preferably in a startup/scaleup international context • Excellent knowledge of the French market • Strong understanding of SEO and keyword research • Experience with ASO: knowledge of app store algorithms, optimization methods and effective strategies for growing app installs including campaign measurement and attribution • A balanced mix of creativity (content creation) and analytical skills (reporting results) with the ability to spot patterns and trends using the latest app analytics tools • Experience in creating multimedia content, including blog, press releases, social and video production • Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs
Benefits
• Health Insurance • Work-from-anywhere stipend • Annual wellness & learning credits • Annual all-expenses-paid company retreat in a gorgeous destination & other benefits
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