Senior User Acquisition Manager, User Experience

June 14

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Airalo

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World’s first eSIM store that gives you access to eSIMs for 200+ countries worldwide at affordable prices.

eSIM • Telecommunication • Travel Connectivity • Connectivity

51 - 200

Description

• Driving user acquisition strategy and execution on paid user acquisition channels (Search, Social, Programmatic, Display, and Video), as well as new and untapped channels or opportunities • Fulfilling the quarterly strategy by owning tactics, campaigns, initiatives, and experiments for user acquisition • Being creative and always thinking about unusual ways to grow and reach our OKRs • Increasing the number of app installs, sign-ups, and revenue on a weekly and monthly basis • Doing data analysis, user segmentation, and reporting • Campaign creation, optimization, and budget management • Unleashing your creativity to generate ideas for new campaigns and assets, in line with our brand book • Taking part in the whole growth experimentation cycle - from ideation through implementation and analysis • Constantly learning new tools and being on top of the new channels to master • Working closely with our Creative Designers on creatives • Being creative, authentic, eloquent, and accurate with conversion copywriting • Working closely with our Product and Support departments to gather insights from our users and suggest improvements

Requirements

• Undergraduate degree in a related field • 8+ years of experience in growth marketing (with a focus on user acquisition) • Proven track record of successful SEM, GDN & Facebook campaigns • Basic knowledge of partnerships and experience with working with influencers • Basic knowledge of ASO, SEO, CRO, and online video platforms • Understanding of digital marketing strategy • Experience in data analysis on different platforms (e.g. Google Analytics) • Experience in mobile analytics on different platforms (e.g. Firebase, Adjust) • Perfect verbal and written communication skills in English

Benefits

• Health Insurance • Work-from-anywhere stipend • Annual wellness & learning credits • Annual all-expenses-paid company retreat in a gorgeous destination & other benefits