Social Media and Influencer Marketing Specialist
May 2
Description
• Position: Full-time / Employee Location: Remote-first • Strategy Development and Campaign Planning: Brainstorm, develop and execute end-to-end influencer marketing campaigns aligned with Airalo's goals and target audience. • Identify and Recruit Influencers: Partner with relevant German/Austrian influencers, content creators and/or agencies to create authentic and engaging content that showcases Airalo's products. • Social Media Strategy: Develop and execute an effective social media strategy tailored to the German and Austrian markets to increase brand awareness, engagement, and lead generation. • Community Engagement: Monitor and actively engage with the Airalo community on social media platforms, respond to comments, questions, and feedback promptly, and build positive relationships with followers. • Performance Analysis and Reporting: Monitor, analyze performance, and prepare reports on the ROI and effectiveness of influencer marketing efforts, including KPIs and metrics • Budget Management: Effectively manage the budget allocated for influencer marketing campaigns, ensuring efficient use of resources. • Compliance and Contracts: Ensure that influencer partnerships comply with legal regulations and company policies. Manage influencer contracts and negotiations. • Crisis Management: Handle potential social media crises effectively, maintain a positive brand image, and address customer concerns professionally. And ensure compliance with local laws (e.g., copyright and data protection) • Stay Up-to-Date: Stay informed about industry trends, emerging influencers, and new platforms to continuously adapt and enhance Airalo's influencer marketing strategies.
Requirements
• At least 3+ years of experience in a similar role, even better if in the travel industry. Strong experience with social media and influencer marketing is a must • Knowledge of the German and Austrian markets, fluency in English, impeccable verbal and written communication skills • Extensive experience in brand management, content, social media, influencer and market insight with an in-depth understanding of the social and digital space • Excellent knowledge of Instagram/Facebook, TikTok, Youtube, Twitter, Telegram, Linkedin, Snapchat (and other eventual emerging social media) and abreast of social media best practices, and regional, and global trends • Owning a project that is not strictly part of your job description excites you and you take it as an opportunity to learn something new • Superior internal & external communication & cross-functional stakeholder management skills • Enjoying and excelling at handling multiple projects simultaneously in a matrix & complex environment • Good time management with an eye for perfection & a strong operational background
Benefits
• Health Insurance • work-from-anywhere stipend • annual wellness & learning credits • annual all-expenses-paid company retreat in a gorgeous destination & other benefits
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