Performance Marketing Specialist

May 15

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Aircall

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The phone system for modern business

Call center software • VoIP • Cloud • Business phone system • Customer Support

501 - 1000

💰 Venture Round on 2022-02

Description

• Lead the planning and execution of paid marketing campaigns across various channels (e.g. Google Ads, Facebook Ads, LinkedIn Ads) • Set campaign objectives, target audience, and budget • Monitor and analyze campaign performance using tools such as Google Analytics and Salesforce • Make data-driven decisions to optimize campaigns, drive performance, and maximize ROAS • Align closely with marketing and sales stakeholders on performance marketing initiatives and forecast outcomes • Collaborate with the marketing team to identify new opportunities for growth and experimentation • Stay up-to-date on industry trends and best practices

Requirements

• Knowledge of Paid Acquisition Channels (Google Ads, LinkedIn Ads, Meta Ads, etc.) and growing expertise in one. Ideally holds Google ads and Meta blueprint certifications • Knowledge of Analysis & Reporting Tools (Google Analytics) • Creation of assets, ad copy, AB tests, data-driven files • Ability to audit accounts and make recommendations • Knowledge of Google Sheets/Excels • Experience working in B2B SaaS is a plus • Creativity • Meticulous • Data-driven • Communication • Autonomy

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service