Digital Marketing Specialist

April 7

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

🚫👨‍🎓 No degree required

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Akumin®

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Akumin is a leading provider of outpatient radiology and oncology services, offering a broad range of diagnostic imaging and radiation therapy solutions. The company collaborates with health systems, hospitals, and physician groups to deliver high-quality, accessible care tailored to meet patients' specific needs. Akumin is committed to operational excellence and patient-centered care, with services designed to improve outcomes and foster community well-being across the country. Their offerings include innovative imaging technologies and comprehensive cancer care, ensuring that medical professionals and patients have access to state-of-the-art facilities and expertise.

Diagnostics & Imaging Services • Healthcare Clinics • Oncology • Radiology • Radiation Therapy

1001 - 5000 employees

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🔬 Science

📋 Description

• The Digital Marketing Specialist is a key contributor to the growth of our Radiology and Oncology business lines. • This role demands a collaborative approach to develop and refine digital marketing efforts that support our business objectives. • By working together with team members and guiding leadership, the specialist will focus on creating high-quality digital campaigns that connect with businesses and consumers to effectively promote our products and services. • Specific duties include: • Strategic Digital Marketing Leadership: Develop and execute digital marketing strategies. • Content and Digital Presence Management: Oversee the creation of engaging, high-quality content. • Data-Driven Analysis and Optimization: Utilize analytics to evaluate marketing performance. • Cross-Functional Collaboration and Stakeholder Engagement: Serve as the primary liaison. • Innovation and Budget Management: Explore and implement new digital technologies.

🎯 Requirements

• 2 years proven experience in digital marketing, preferably in healthcare, radiology, or oncology sectors. • Experience developing and implementing successful digital marketing campaigns across multiple channels. • Strong background in strategizing and executing marketing plans that align with business objectives and target audience needs. • Proficiency with analytics tools like Google Analytics (G4); ability to analyze data and derive actionable insights. • Understanding of digital marketing tools and platforms (e.g., CRM software, SEO/SEM tools, Content Management Systems). • Excellent written and verbal communication skills for effective messaging and stakeholder engagement. • Demonstrated ability to manage multiple projects simultaneously with attention to detail and follow-through. • Travel may be required up to 10% • 5 years preferred experience in digital marketing, preferably in healthcare, radiology, or oncology sectors • Skilled in managing budgets with a track record of maximizing ROI on marketing expenditures. • Capability to adapt to new technologies and stay abreast of the changing digital landscape.

🏖️ Benefits

• Equal opportunity employer • Strength through diversity • Comprehensive care services