Manager Customer Experience – E-Commerce

🕒 March 27

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ALEMI

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🛍️ eCommerce

👗 Fashion

🛒 Retail

eCommerce • Fashion • Retail

ALEMI is a direct-to-consumer premium leather goods brand (formerly AMELI Zurich) that designs products in Switzerland and manufactures them by hand in Italy. The company offers a range of handbags, laptop bags, backpacks and accessories through an online Shopify storefront, emphasizing timeless design, high-quality materials, fair production conditions, and women’s empowerment through community and charitable partnerships. ALEMI provides worldwide shipping and positions itself as a purpose-driven fashion label focused on functionality and elegance.

📋 Description

• You will take ownership of how customers experience our brand online. • This role sits at the commercial core of our business — shaping the webshop performance, driving conversion optimization and continuously improving the digital buying journey. • You identify friction, challenge the status quo and translate insights into action. • You think in funnels, segments and measurable impact — and you enjoy working hands-on, close to the product, the data and the execution. • You will play a key role in scaling a profitable, fast-growing premium D2C brand and directly influence revenue growth through smarter digital experiences. • Optimize the customer journey on the website from visit to purchase • Segment customer groups and tailor content accordingly • Funnel optimization to improve conversion rates • Collaborate with UX/UI designers to enhance user experience • Plan, brief, implement, analyse and optimize webshop elements for campaign funnels (e.g. banners, texts etc.) • Own and optimize key webshop touchpoints such as navigation/menu, homepage, hero campaigns, landing pages, announcement bars, collections, PDPs and cart • Conduct A/B tests for new onsite promotions • Run funnel tests and implement new website elements • Own product presentation within the webshop • Brief and implement product images and content for each PDP section • Manage variant set-ups and maintain product content • Create and assign products to relevant collections • Manage product recommendations (upsell and cross-sell strategy) • Oversee collection product sorting • Create educational content pages such as product guides, FAQs, product finders, contact/help center content and delivery status updates • Ensure accuracy of legal texts • Main KPIs include: Conversion Rate Shop NPS Revenue per User • Further analysis responsibilities include: Conversion funnel performance, Landing page performance, Top viewed pages, Click behaviour (heatmaps), Product and campaign promotions, Testing and optimization of product recommendations (upsell / cross-sell / sorting), Product performance analysis

🎯 Requirements

• Strong e-commerce experience (testing, optimization and execution mindset) • Ability to think in funnels and customer segments • Understanding of UX/UI structures and digital flows • Fluent German and English • Ability to analyse user behaviour and derive optimization measures • Experience with A/B testing and common analytics tools • Strong ownership mentality and hands-on execution drive • Data-driven mindset • Experience working with e-commerce platforms (e.g. Google Analytics etc.)

🏖️ Benefits

• A role with direct influence on growth and business performance • High level of ownership and autonomy in decision making • Opportunity to shape and scale the digital experience of an international premium brand • Competitive and fair compensation aligned with responsibility • Flexible fully remote working model with trust-based working culture • Modern tech stack and data-driven environment • Continuous learning curve in a fast-growing entrepreneurial setup • Product perks and meaningful employee discounts • International, ambitious and supportive team • Regular team gatherings and inspiring offsite events