Event and Performance Marketing Specialist
Yesterday
Description
• Protofire is looking for a dynamic Event and Performance Marketing Specialist to lead event coordination and manage our PPC campaigns. • This role will enhance Protofire’s brand visibility through strategic event management and targeted performance marketing efforts. • Responsible for planning and executing online and offline events, managing multi-channel demand generation through PPC advertising and retargeting. • Requires strong organizational skills, a data-driven approach, and the ability to collaborate cross-functionally to drive successful event outcomes and campaign performance.
Requirements
• 3-5+ years in event management, performance marketing, or similar roles, with experience in B2B SaaS or startup environments. • Proven expertise in planning and executing successful events, both online and offline, with measurable outcomes. • Strong analytical mindset, experience with multi-channel PPC campaigns, and familiarity with analytics tools like Google Analytics, Mixpanel, and Hotjar. • Demonstrated ability to manage complex projects, with a structured approach to meeting objectives and coordinating cross-functional teams. • High level of initiative and problem-solving skills, with a proactive approach to managing challenges. • Knowledge of Web3 tools and familiarity with the Web3/DeFi space. • Experience with buyer persona development, customer journey mapping, and ABM strategies. • Ability to manage third-party vendors, freelancers, and strategic partnerships to execute campaigns effectively. • Familiarity with multimedia content creation, such as podcasts and video, to support broader marketing strategies.
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