Performance Marketing Manager - Paid Social
2 days ago
Description
• Develop and Optimize Campaigns: Continuously conceptualize and iterate on creative marketing strategies, ensuring maximum performance for social ad campaigns. • Creative Briefing: Collaborate with our in-house creative team to produce high-quality, engaging content through detailed creative briefings. • Campaign Execution: Launch and manage direct response social ad campaigns across platforms like Facebook, Instagram, Pinterest, and TikTok, driving business objectives. • Performance Monitoring: Track and evaluate ad account performance, focusing on key KPIs and ensuring campaigns are optimized for ROI and growth. • Research and Analysis: Conduct market, competitor, and audience research to inform campaign strategies and test new angles and opportunities. • Content and Ad Testing: Plan and brief content production, continually testing and optimizing ads to improve performance. • Copywriting: Craft compelling copy and scripts for ads that capture attention and drive action. • Reporting and Insights: Prepare and analyze detailed performance reports, providing actionable insights to guide budget allocation and strategy refinements. • International Expansion: Lead the internationalization of campaigns, adapting strategies to new markets and driving growth. • Innovation: Identify and test new channels, as well as innovative marketing opportunities based on commercial KPIs and customer insights.
Requirements
• Minimum 1-2 years of experience in Digital Marketing or Performance Marketing, ideally in agencies or start-ups. • Proven experience managing paid social campaigns with at least €100,000 monthly adspend under your control. • Strong analytical and strategic mindset, with a passion for performance marketing and data-driven decision-making. • Ability to dive deep into audience insights and excite them with tailored messaging. • Excellent direct response copywriting skills to create ads that drive action. • Passion for social media trends and the ability to adapt them effectively into campaigns. • Fluent in German and business-level English proficiency. • Proficient in using web analytics tools like GA4, Meta Business Manager and Attribution Tools like Klar. • Demonstrated success in creating and executing effective creative strategies that enhance campaign performance. • Highly detail-oriented with an innate ability to triple-check all aspects of campaign launches. • Excellent communication and presentation skills in both German and English. • A proactive, self-driven team player who thrives in a collaborative environment with a passion for project management. • Ability to independently manage projects from start to finish, ensuring the achievement of KPIs.
Benefits
• Permanent position within a bootstrapped and long-term oriented start-up environment, empowering you to take responsibility and actively shape AMELI's growth trajectory. • Fair holiday and absence regulation, offering 30 days paid leave per year for full-time employees, options for a sabbatical, and additional days off for special occasions. • A remote-only working setup allows you to work from wherever you want, with no core hours or mandatory face time. • An individual learning & development path, including a yearly budget for external training, coaching, and conferences, internal knowledge sharing sessions, and regular feedback & development talks. • An inspiring team and culture, featuring an ambitious team with strong ownership, female leadership, and an output-oriented culture with a “don't ask for permission, ask for forgiveness” mentality. • Regular virtual and onsite team events to foster team spirit and collaboration.
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