SEO Specialist

August 13

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Description

• Responsible for assisting SEO/SEM Managers in planning and implementing the company’s overall strategy and day to day operations for Search Engine Optimization. • This includes but not limited to competitive research, web analytics, technical SEO audits and fixes, content creation, keyword strategy, and link building. • Works with SEO manager to support and implement overarching SEO strategies and best practices across portfolio of brands. • Assists in overall optimization and ROI maximization through effective on-page and off-page initiatives. • Develops and implements initiatives for SEO content opportunities and link-building strategies. • Regularly performs thorough keywords research. • Monitors KPIs and search traffic trends. • Assists with analysis on Organic traffic and revenue. • Collaborates with leadership, marketing team, web developers and other cross-functional teams on SEO goals. • Performs audits and pinpoints deficiencies and implements solutions in a timely manner. • Keeps abreast of the latest SEO and digital marketing trends and best practices.

Requirements

• 2+ years of SEO experience • Certifications or proven experience using web analytics such as GA4, SEO tools and platforms to manage projects and reporting. • Translates SEO optimizations into meeting business objectives. • Ability to successfully collaborate on SEO projects to completion. • Ability to prioritize multiple projects and brands to achieve business objectives. • Strong work ethic involving proactive communication to stay on top of SEO optimization needs that will support organic growth. • Proficient with Microsoft Office Suite or related software. • Strong Analytical Skills and Proficiency in SEO Tools such as SEMRush, Google Analytics (GA4), Google Search Console, Screaming Frog. • Ability to analyze complex data sets and derive actionable insights. • Keen Interest in AI Technologies.