Senior Market Research Specialist

October 21

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Amplify

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K-12 education • Mobile classroom assessment software • Common Core State Standards (CCSS) implementation • Digital and print curriculum development • Educational staff development and training

1001 - 5000

💰 Series C on 2023-05

Description

• Support the management of a strategic market research program , using both quantitative and qualitative methodologies to inform Literacy, Math, and Science product development, marketing, and sales strategies. • Manage a research panel for in-house market research projects , ensuring optimal utilization while guaranteeing quality and timely delivery of projects. • Design market research protocols and instruments , establish clear goals, and collaborate with Product, Marketing, and Sales teams as well as external research vendors to produce high-quality, actionable research deliverables. • Conduct large-scale surveys, focus groups, and interviews and analyze and synthesize results to deliver impactful reports with clear business implications.

Requirements

• Bachelor's Degree • 3+ years of market research experience, including qualitative and quantitative methods • Experience with survey platforms such as Survey Monkey, Alida, and Alchemer • Experience coordinating and communicating with multiple stakeholders at varying levels of an organization • Excellent organizational and project management skills and strong attention to detail • Market research experience in education publishing or ed-tech • Experience teaching with or close familiarity with Amplify products • Experience marketing elementary literacy programs • Experience marketing products to schools and districts • Experience in managing a market research panel • Graduate degree in the social sciences or a related field