Manager - Trade Marketing

March 14

🌾 Iowa – Remote

Although this job is listed in Iowa, this company may be open to hiring remote in other states.

💵 $100k - $118.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

Apply Now

Receive Emails with Similar Jobs

Anheuser-Busch

WebsiteLinkedInAll Job Openings

Anheuser-Busch is a leading global brewer, headquartered in St. Louis, MO. Founded in 1857, the company is known for its iconic beer brands and a commitment to community partnership, environmental stewardship, and responsible drinking. Anheuser-Busch emphasizes support for U. S. agriculture and works to make a positive impact across the communities it serves. With a heritage of dreaming big, Anheuser-Busch strives to push the brewing industry forward while fostering sustainable practices.

Beer • Sales • Marketing • Supply • Manufacturing

10,000+ employees

Founded 1852

👥 B2C

🛒 Retail

🌾 Agriculture

📋 Description

• Lead the On Premise strategy by developing plans and tailored playbooks for all channels against their local properties and events • Owns performance of the On Premise channel: identifies execution opportunities & works closely with wholesalers to close gaps • Mobilizing brand planning • Sampling execution • Event and venue activations across territory • Ticket management • Resort / Destination planning and execution (where applicable) • Works with Experiential Team to inform professional or Tier 1 sponsorships • Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds • Ensures mobile asset requests are complete and aligned with brands / events • Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team • Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans • Supports and Owns the execution and KPIs for On-Premise plans • BET Team Captain (where applicable) • Manage the implementation of brand programming within the off- premise channel to deliver volume and share growth • Manage the ROI for channel programs • Communicate results and priorities weekly/monthly • Coach and mentor Trade Activation Managers and wholesaler sales teams • Direct channel specific pilots; manage optimization of each channel's key levers • Cascade annual/trimester channel blueprint (Initiatives and Programs) • KPI's - Channel volume, share, program execution, distribution

🎯 Requirements

• Bachelor's Degree required • 5-7 years sales and/or marketing experience • In-depth knowledge of regional marketing and sales organization • Strong communication skills, both internal and external • Proficiency in PowerPoint, Excel and internal system tools • Must possess an in-depth knowledge of the Off- Premise Channel • Preferred: MBA/Advanced Degree • Willingness to relocate for future opportunities • Beer/alcohol industry knowledge

🏖️ Benefits

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts • Life Insurance and Disability Income Protection • Generous Parental Leave and FMLA policies • 401(k) Retirement Savings options with a company matching contribution • Chance to work in a fast-paced environment among a company of owners • Free Beer!