Product Marketer - B2B Martech SaaS

2 days ago

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Antavo Loyalty Cloud

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Loyalty program • Customer retention • Online marketing • Gamified loyalty programs • Online loyalty solutions

51 - 200

💰 Series A on 2022-11

Description

• Understand Antavo’s product very well from a technology and business proposition aspect. • Work closely with the Product Team and always be aware of the latest developments and the product roadmap. • Conduct market research to understand customer needs, product & market trends, and the competitive landscape. • Educate other departments on current product messaging. • Create compelling product positioning and messaging for the website’s product pages and other communication channels. • Create value propositions that clearly communicate the benefits and features of the product. • Collaborate with other departments to develop marketing materials, including product releases, datasheets, reports, case studies, product videos, etc. • Ensure that all marketing efforts align with the overall brand strategy and the state of the product. • Lead interactions with analysts and take part in the briefing and inquiries. • Participate in creating go-to-market strategies - working with key stakeholders across the business.

Requirements

• 2-3 years+ experience in product marketing or a related field, with experience in B2B and SaaS. • Ability to develop product-centric yet easy-to-understand marketing content. • Proficiency in deriving actionable insights from market research and product-related documentation, like user manuals. • Fluent in English, both written and verbal. • Great communication skills are essential. • Extended copywriting experience. • Good managerial skills. • Familiarity with marketing automation tools, CRM systems, and other relevant technologies (nice to have). • Data analysis skills (nice to have). • Experience working with Wordpress, social media, design and video editing (nice to have).

Benefits

• Great remuneration package with bonus. • Antavo Care (Private Health Insurance & Mental Health Support). • Be part of a remote-first company. • A dynamic, no corporate-BS environment to learn, grow, and really make an impact. • You will have a strong team around you to support you in reaching your goals.