Anthology Inc
Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Millions of students around the world are supported throughout their education journey via Anthology’s ecosystem of flagship SaaS solutions and supporting services, including the award-winning Blackboard® (LMS), Anthology® Student (SIS/ERP), and Anthology® Reach (CRM). Through the Power of Together, we are uniquely inspiring educators and institutions with innovation that is meaningful, simple and intelligent to help customers redefine what’s possible and create life-changing opportunities for people everywhere. www.anthology.com.
Educational Technology Solutions • Blackboard® (LMS • Anthology® Student (SIS/ERP) • Anthology® Reach (CRM)
1001 - 5000 employees
💰 Venture Round on 2023-01
Global ABM Campaign Manager
March 14
Anthology Inc
Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Millions of students around the world are supported throughout their education journey via Anthology’s ecosystem of flagship SaaS solutions and supporting services, including the award-winning Blackboard® (LMS), Anthology® Student (SIS/ERP), and Anthology® Reach (CRM). Through the Power of Together, we are uniquely inspiring educators and institutions with innovation that is meaningful, simple and intelligent to help customers redefine what’s possible and create life-changing opportunities for people everywhere. www.anthology.com.
Educational Technology Solutions • Blackboard® (LMS • Anthology® Student (SIS/ERP) • Anthology® Reach (CRM)
1001 - 5000 employees
💰 Venture Round on 2023-01
📋 Description
• Global ABM Campaign Manager Remote - Colombia • Drive and optimize account-based marketing (ABM) and demand generation strategies • Responsible for managing and refining 6sense insights and data optimization • Managing and optimizing 6sense to execute ABM campaigns • Developing, refining, and syncing audience segments with paid media channels • Overseeing keyword reviews and 6sense taxonomy • Generating email alerts and insights on 6sense Qualified Accounts (6QAs) • Working with marketing & demand operations teams for seamless campaign execution • Tracking, analyzing, and optimizing campaign performance • Identifying and implementing workflow enhancements • Staying up to date with ABM best practices, digital marketing trends, and advancements in predictive analytics
🎯 Requirements
• At least 5 years of experience in ABM, digital marketing, and/or demand generation • Hands-on experience with 6sense (certification is a plus), Demandbase, or equivalent ABM platform • Strong knowledge of intent-based marketing, audience segmentation, and programmatic advertising • Proficiency in marketing automation platforms (Eloqua or Marketo preferred) and CRM tools (Salesforce preferred) • Experience using Asana for project management, task coordination, and team collaboration • Strong analytical skills with the ability to interpret data and deliver insights • Excellent communication and collaboration skills, with the ability to work cross-functionally • Self-motivated, detail-oriented, and comfortable in a fast-paced environment • Fluency in written and spoken English at CEF B2 level or above
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