Paid Search Specialist - PPC

4 days ago

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Anywhere Talent

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Anywhere Talent is a global recruitment hub that connects businesses with top-tier talent from around the world, specializing in virtual assistants and strategic consultants. The company focuses on making skilled professionals accessible while helping businesses scale efficiently at significantly lower costs than traditional hires. With a commitment to quality and continuous training, Anywhere Talent provides customized support and ensures that their assistants are well-vetted and aligned with the company's culture and values.

Virtual Assistance • Media Management • Inventory Management • Public Relations • Branding

51 - 200 employees

Founded 2024

🤝 B2B

🎯 Recruitment

☁️ SaaS

📋 Description

• Manage, review, and perform daily account responsibilities for Google Ads, Bing Ads, Yahoo, and other search platforms. • Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other important account metrics. • Create and manage large keyword lists and display network placement lists on Google Ads and other contextual advertising platforms. • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and display networks aligned with company goals. • Oversee and manage new paid search campaigns, ad groups, and accounts while contributing to paid search marketing initiatives. • Monitor and administer web analytics dashboards, reports, and tools to identify key areas of importance in line with company goals. • Manage and optimize social media ads on platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Google My Business, and Pinterest. • Collaborate with the marketing team to optimize content and performance across these platforms. • Communicate progress, timelines, and results to the team and management. • Perform other duties as assigned.

🎯 Requirements

• Bachelor’s degree or equivalent combination of education and experience. • 3+ years of PPC and Paid Media experience managing large campaigns on Google, Bing, YouTube, and the Google Display Network. • Deep knowledge of the Google stack, including Search Console, Analytics, Tag Manager, Optimize, and Data Studio. • Strong analytical skills with extensive experience in data analysis and Excel. • Ability to draw actionable insights from data and adapt strategies to changing market dynamics. • Google Ads platform certification. • Experience managing monthly search budgets. • Excellent verbal communication skills and ability to work well in a team. • Strong organizational skills with the ability to prioritize tasks in a fast-paced environment. • Experience with Google Ads 360 and DV360 marketing platforms is a plus.