eCommerce Director - Motorsports (Remote, USA)

August 27

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Apex Wheels

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Real Performance

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Description

• Own Our eCommerce Experience: Support Apex’s goals and mission in every way the website can assist it, from direct-to-consumer or dealer sales, to customer service and support. Act as an advisor to leadership with respect to eCommerce best practices, providing guidance and direction. Own every eCommerce-related project/activity. Supervise outside web developers, graphic/UX/UI designers and other contractors to ensure adherence to predetermined strategies, goals and deadlines. Oversee the look, feel, and arrangement of our website, working closely with our design and dev agencies to get the right interface and structure for the best, most secure, easy-to-navigate customer experience and robust sales conversion. Work in partnership with our eCommerce Systems Administrator and outside partners to build new pages and site features for our retail and wholesale websites. • Oversee Website Maintenance: Keep our website from going down and from product data being out of date or inaccurate. Oversee website sales and promotions (build up and tear down). Implement processes to ensure that website issues are identified before they impact our customers. Build and report on proactive testing plans, then support the resolution, tracking and monitoring of website bugs. Monitor the resolution of bugs from start to finish, and ensure that all relevant team members are well-informed of bugs and their status. Work with our eCommerce Systems Administrator to create, update and manage digital assets and content, including all promotions, educational content and SEO. Collaborate with cross-functional teams to manage product catalog, promotional build-outs, product feeds, posting of articles and content, etc. Ensure that the site is being properly backed up and updated, either internally or via outside partners. Keep all departments proactively informed of issues, solutions, timing, etc. • Own Website Optimization: You’re responsible for getting the most out of our site. Using eCommerce best practices, work with the Performance Marketing Director and outside SEO and CRO consultants to continuously optimize our website and build high-converting sales funnels by utilizing SEO, PPC campaigns, product feeds, email and targeted landing pages. Race to improve conversion rates before Black Friday. Implement and monitor the execution of all A/B testing to research, formulate and test ways to optimize UX/UI and increase conversions. Ensure that all organic and paid traffic-driving programs work in harmony with the website. Work with internal and external parties to ensure website tracking/site tagging technology (Meta Pixel, Google tag, etc) is running properly and capturing impactful data to support paid media. Proactively seek and provide data related to optimization through internal teams including tracking and monitoring the customer journey, GA4 conversion rate, and provide insights on customer shopping trends to support gaps. Work with your team to develop user journey maps, identifying critical paths to conversion and providing insights that inform web design, development and the testing roadmap. Collaborate, internally and externally, to establish site tagging, pixel and UTM strategies that support highly accurate, granular data collection. Use heat maps, scroll maps, and journey recording tools to prove that investing in development is worth it. • Implement eCommerce Process Enhancements: Identify appropriate tools that will allow us to turn granular data into actionable, effective online marketing strategies. Organize and maintain up-to-date documentation on all eCommerce systems, practices, procedures, etc. Create weekly reporting on key performance metrics (e.g. site traffic, conversion analysis, user behaviors, ROAS, etc.) in support of the company’s goals for growth. Ensure that a simple extended vacation by our System Admin will not leave us clueless and scratching our heads. • Lead Our eCommerce Team: Under the direction of our new CMO, build and oversee a diverse team of eCommerce professionals. This includes interaction with team members at each phase of the employee life cycle, from hiring to exiting. You’ll be responsible for delivering timely and frequent feedback, delivering performance evaluations and compensation reviews and for mentoring/coaching/growing our eCommerce team members. Create and prioritize department and individual goals. Select and oversee consultants, contractors, and agencies to supplement our internal team. Keep those outsiders in check and on budget. Know when to outsource vs. insource.

Requirements

• Bachelor's degree in marketing management, business, information systems, or other relevant education • A minimum of 7 years of professional experience building enterprise eCommerce platforms • A minimum of 5+ years of people management • Demonstrable track record of using data - not supposition - to devise sales-enhancing online strategies and improve ROI • Experience with headless eCommerce and proven ability to incorporate the following (or similar) technology into a robust eCommerce Strategy: Google Analytics, Google Tag Manager, Meta Pixels, PPC, CMS platforms, heat-mapping tools, Magento and Magento2, Sanity, Mandrill, Mailchimp, Google Optimize or similar A/B testing platform • Extensive experience working with outside developers and agencies • Highly analytical and skilled in researching, dashboarding and reporting • Creative and energetic team player with a passion for achievement • Organized self-starter who can prioritize assignments and manage projects independently • Experience with project management software, ideally Notion and ClickUp • Experience in and/or a passion for motorsports is preferred, but not required

Benefits

• 100% Apex paid employee medical, dental, and vision benefits with buy-up options and robust company contributions towards dependent medical benefits • 3 weeks of paid vacation leave - earn more with tenure and advancement • Fully remote work with a flexible working environment where work/life integration is encouraged • 401k with employer matching • Paid Sick Leave • Paid Holidays • Support your track addiction with reimbursements for HPDE and autocross event registration fees • Eligibility for the SEMA college grant and loan forgiveness program • Casual in-office dress environment where T-shirts, jeans, and shorts are welcome • Employee discounts and freebies on Apex products and swag • Participate in company activities including karting, spectating at races, track days, and more