AposHealth
AposHealth is a healthcare company that specializes in a personalized, FDA-cleared medical device designed to reduce chronic knee pain, particularly from knee osteoarthritis. The device is worn for about an hour a day and works by retraining the user's gait to alleviate pain, enabling individuals to move better and improve their quality of life. AposHealth is covered by various insurances and aims to provide non-invasive solutions for pain management, allowing patients to return to their normal activities without the burden of pain.
Knee pain (Osteoarthritis, patellofemoral, meniscal tear, ligament tear) • Lower back pain • Hip pain (Osteoarthritis) • Ankle problems (post fractures, recurrent ankle sprain) • Gait correction
Content Writer
April 16
AposHealth
AposHealth is a healthcare company that specializes in a personalized, FDA-cleared medical device designed to reduce chronic knee pain, particularly from knee osteoarthritis. The device is worn for about an hour a day and works by retraining the user's gait to alleviate pain, enabling individuals to move better and improve their quality of life. AposHealth is covered by various insurances and aims to provide non-invasive solutions for pain management, allowing patients to return to their normal activities without the burden of pain.
Knee pain (Osteoarthritis, patellofemoral, meniscal tear, ligament tear) • Lower back pain • Hip pain (Osteoarthritis) • Ankle problems (post fractures, recurrent ankle sprain) • Gait correction
📋 Description
• Write engaging and clear content for various platforms, including websites, blog posts, landing pages, video scripts, press releases, newsletters, decks, and more. • Utilize SEO best practices, including keyword research, on-page optimization, and meta tag creation to increase organic traffic and improve search engine rankings. • Write persuasive copy for direct-to-consumer (DTC) and business-to-business (B2B) audiences, with a focus on driving conversions. • Create scripts for video content that align with marketing goals and resonate with the target audience. • Conduct thorough research to ensure the content is accurate, relevant, and up-to-date. • Utilize research tools like Google Analytics, SEMrush, and others for content and SEO strategy. • Stay up-to-date with the latest content and SEO trends, applying these insights to content development and optimization strategies. • Work closely with the marketing team to align content with overall strategy and messaging for various campaigns. • Assist in developing and executing content strategies that align with company objectives and audience needs. • Ensure all content is free of grammatical errors, meets style guidelines, and aligns with brand voice.
🎯 Requirements
• Bachelor's degree in English or Journalism • 3+ years of professional content writing experience (healthcare experience is a plus) • Proven expertise in copywriting for digital platforms, including landing pages, paid ads, newsletters, and other DTC/B2B materials • Strong knowledge of SEO writing techniques and tools, including keyword research and content optimization • Proficient with Google Analytics, SEMrush, Ahrefs, and other SEO tools • Excellent written and verbal communication skills with the ability to tailor content to diverse audiences • Strong research skills, with the ability to distill complex information into clear, readable content • Ability to work independently and manage multiple projects with attention to detail • Familiarity with YouTube content optimization and video scriptwriting
🏖️ Benefits
• Medical & Dental Plans • Life Insurance, including eligible spouses & children • Health Care Flexible Spending • 401-K contributions • Dependent Care • Paid Time Off
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