Paid Acquisition Analyst

5 days ago

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Articulate

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Maker of the world’s most popular platform for online training, Articulate 360. Trusted by 120,000+ orgs worldwide.

e-Learning Authoring Tools • e-Learning • Screen Recordings • Online Learning Management • e-Learning Software

201 - 500

💰 $1.5G Series A on 2021-06

Description

•Execute paid social media campaigns across LinkedIn, Facebook, Instagram, and other emerging channels. •Execute SEM campaigns across Google and Bing. •Measure ongoing paid media campaigns and make incremental adjustments to optimize performance metrics—impressions, clicks, quality scores, CTR, Conversion Rate, ROAS •Manage day-to-day platform management, communication, and account reviews across multiple platforms. •Monitor spending to ensure alignment with the advertising budget •Perform weekly optimization of budget management, bid management, tracking, creative management and analytics. •Work with acquisition marketing strategy and leadership to ensure paid social and paid search tactics are aligned with acquisition strategy. •Stay on top of ad tech advancements, best practices, and new opportunities to maintain a competitive advantage and maximize reach and effectiveness •Proactively communicate with peers and leadership on plans, progress, and problems. •Conduct research and assess market trends to identify optimization opportunities. •Ideate and implement frequent tests to maximize investment and drive key insights that optimize the buyer journey and experience. •Partner with acquisition marketing peers to analyze paid acquisition metrics across all performance media and paid social channels.

Requirements

•4-5 years of relevant digital marketing experience with a strong knowledge of paid social media and paid search engine marketing. •Understanding of the online advertising space, including paid search, programmatic media buying, and ad-serving systems •Previous hands-on experience executing and optimizing paid social campaigns on Facebook, Instagram, Twitter, and LinkedIn •Familiarity with core digital marketing tools and platforms such as Facebook Business Manager, LinkedIn Business Solutions, Google Ads, Microsoft Ads, and Reddit Ads Manager •Strong analytical skills and an interest in reporting and data analysis •Comfortable working with analytics platforms such as Tableau, Mixpanel, Google Analytics and Looker