Channel Marketing Coordinator

2 days ago

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ARTURIA

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Synthesizers • Drum Machines • Audio Interfaces • MIDI Controllers • Sequencers

51 - 200

💰 Private Equity Round on 2019-07

Description

• Collaborate with cross-functional teams to ensure alignment and achieve departmental objectives. • Work closely with internal sales and marketing teams to communicate product positioning, key benefits and channel marketing promotions. • Working closely with the team in France to receive, adapt and send out assets to dealers for new product launches and promotions. • Execute channel marketing tactics to increase awareness and sales. • Lead the execution of go-to-market plans for new and existing products including dealer trainings, webinars, channel co-op, online and print ads. • Provide ongoing web audits; ensure dealer sites are correct using the correct brand and product materials. • Manage and distribute marketing materials; catalogs, branding materials and more. • Ensure our dealer locator is up to date. • Build relationships with key channel partners. • Work closely with channel partners to build and maintain relationships, ensure alignment of marketing activities, and promote Arturia’s brand and products. • Create marketing collateral. • Create marketing material including fact sheets, dealer presentations, emails / newsletters, visual materials for webinars and more. • Manage and develop our online sales training and accommodation programs. • Coordinate and present product demonstrations at dealer events and training sessions including webinars. • Measure and analyze the results of channel marketing promotions to improve performance. • Track and communicate the results of all channel marketing promotions including digital marketing campaigns.

Requirements

• You are a passionate musician. • You have a bachelor’s degree in marketing, business administration or a related field. • You have 2 to 3 years of channel marketing or sales experience in the music industry. • You have a proven track record with 2 to 3 years of experience managing partner relationships, creating and executing marketing plans. • You have 2 to 3 years of digital marketing experience. • You have experience measuring and analyzing the results of marketing campaigns. • You have excellent time management skills and are very organized. • You have a strong ability to analyze sales data, identify trends and provide recommendations. • You have an excellent command of written and spoken English. • You are creative and are very skilled at editorial and document layout. • You have a proven track record of working and collaborating with others. • You are proficient using Photoshop, Microsoft Excel, Keynote, and PowerPoint. • You have the ability to travel as necessary to your assigned channel partners, customers, and company meetings.