SEO and Digital Content Specialist

February 24

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

🔔 Pennsylvania – Remote

Although this job is listed in Pennsylvania, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

🦅 H1B Visa Sponsor

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Ascensus

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Ascensus is a company that values its people and emphasizes a culture guided by principles such as integrity, quality, and a commitment to high standards. It provides administrative and recordkeeping services, focusing on helping individuals achieve financially secure retirements and ensuring quality education for children. Ascensus is dedicated to diversity, inclusion, and providing equal opportunities, making it a rewarding place to work. The company also offers a wide range of benefits to its employees, including student loan refinancing and healthy living programs.

Retirement plan services • Education savings • ABLE accounts

5001 - 10000 employees

Founded 2000

💸 Finance

👥 HR Tech

💰 Secondary Market on 2019-02

📋 Description

• The SEO and Digital Content Specialist will play a key role in accelerating the growth of Ascensus’s business, reputation and brand familiarity, focusing on strategic support and tactical execution specific to the company’s public websites. • The position will develop, coordinate, analyze and optimize content to drive specific commercial outcomes and improve reputation and brand familiarity across Ascensus’ four lines of business. • This associate will lead SEO and content strategies to support the sales process by improving target audience organic engagement with Ascensus’ public websites through SEO and content strategy.

🎯 Requirements

• 3-5 years of experience in SEO management, ideally within the financial services, retirement planning, or B2B sectors. • Expertise in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar platforms. • Expert in writing for SEO, SEO strategy and optimization tactics • Strong understanding of technical SEO, including site structure, crawlability, indexability, and page speed optimization • Familiarity with HTML, CSS, and website CMS (Umbraco) is a plus. • Understanding of SEO-related aspects of paid search (PPC) and how they intersect with organic search efforts. • Retirement industry marketing experience or financial services marketing experience preferred but not essential • Deep understanding of (or strong interest in) the retirement industry, the advisor sales channel, and the role of TPAs in the market • Strong analytical skills with proven ability to demonstrate interpretation capabilities and apply learnings across products and channels. • Exceptional research and writing skills; proficiency in data-driven strategy development and reporting • Understanding of digital marketing strategies and tools • Ability to plan effectively and execute complex projects • Relationship-building skills and a thoughtful consultative approach • Must be strong in web project management and able to work with web operations and development teams. • Ability to partner with and influence key stakeholders and leaders • Strong project management abilities • Must be available for travel as business requires