Web3 Director of Marketing
October 20, 2024
Description
• Lead the development and execution of a comprehensive social media and PR strategy which maximizes lead generation and expands brand awareness, inclusive of paid campaigns on relevant advertising platforms (e.g. Twitter, LinkedIn, Google) • Lead copywriting - Create, review, and approve all Marketing content (posts, ads, sales collaterals, press, web, long-form articles) • Create and execute website layout, flow and content, and design. Work closely with web development team to drive conversion. • Lead creation & execution of marketing strategies, campaigns, sales tools, and key initiatives while maximizing teamwork and the effectiveness of the marketing staff. • Identify market trends and insights; suggest optimization of spend, messaging, and channels based on the insights. • Evaluate value of IRL event attendance (Web3 conferences, trade shows, and speaking opportunities). Recommend, organize and prepare for participation. • Develop and monitor the performance metrics all digital marketing campaigns, and web conversion against goals (ROI and KPIs)
Requirements
• 5+ years of experience in marketing related roles, including Project Management • 3+ years of marketing experience in Web3, cryptocurrency, blockchain, NFT and/or fintech projects/products with deep knowledge of current trends & successful market & native tactics • Proven experience and understanding how to maximize sales, market reach, and community growth with social media platforms (Twitter and Discord are primary channels. Reddit, LinkedIn, and YouTube a plus) • Strong website experience (strategy, layout, content, design, and conversion) • Strong Web3 copywriting experience (posts, ads, sales collaterals, press, long-form articles) • Proven success in designing and executing co-marketing strategies with partners • Solid Experience using, analyzing, and drawing conclusion with marketing analytics/KPIs • Experience using software and/or AI tools to improve marketing effectiveness. • Experienced organizing and leading AMAs • Ability to work US Eastern time hours between 9AM - 6PM
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