Demand Generation Manager

July 13

Apply Now

Receive Emails with Similar Jobs

Attractions.io

WebsiteLinkedInAll Job Openings

Guest-facing mobile apps that help attractions understand guest behaviour, drive spend and increase guest satisfaction.

Mobile apps • Visitor attractions • Visitor experience • Visitor insights • theme parks

11 - 50

Description

• Build a compelling brand awareness strategy that aligns with our messaging framework to engage ICPs at the initial stages of the buyer’s journey. • Lead content planning, design, and development across various formats, such as research papers, webinars, and customer success stories. • Take a journalistic approach and collaborate with subject matter experts, external partners and stakeholders to develop rich insights that support your campaigns and offer our target personas a unique point of view. • Own content and demand generation metrics. You’ll focus on engaging our ICPs and getting them into our marketing pipeline, as well as metrics that influence entry. • Go-to-market team collaboration. You'll regularly work with sales, marketing, and customer success and should be confident collaborating on cross-functional projects and with freelancers/agencies. • Analyse and optimise your strategy • Lead a foundational content team. You will work closely with our content specialist to develop their marketing fundamentals and writing skills.

Requirements

• 6+ years of experience in B2B demand generation and/or content marketing, with a solid track record of increasing brand awareness, inbound MQLs and the confidence to own your KPIs. • A recognised qualification in marketing, journalism, English, communications or another related field. • A love of the written word. You’ll be writing research papers, video scripts, webinar content and more, so confidence in your writing skills and the ability to capture our tone of voice is a must. • Experience measuring and analysing the effectiveness of content campaigns and making strategic recommendations for improvements based on data analysis and industry trends. • Editing and proofreading skills to ensure all content is error-free, clear, and aligned with the company’s tone and style guidelines. • Led teams on projects, including being able to delegate tasks, manage external resources, provide support, and ensure that all team members are working towards the same goals. • A curiosity for technology: you are open to exploring how new technologies, like AI, can enhance and optimise your work. • A portfolio of past work ready for submission at interview

Benefits

• Remote First: Work in a way that supports your needs and your life. We trust our team members to know what works best for them • Flexible Hours: Tailor your work schedule to fit your around your personal life and commitments. • Learning and Development Budget: We value continuous learning, and offer development budgets to help you grow. • Work-Life Balance: Everyone needs a break, so enjoy a minimum of 33 days off (incl. bank holidays) • Flexi Bank Holidays: We understand that not everyone aligns to the same calendar; we offer the flexibility to take your bank holiday allowance for other religious or cultural days • Family support: We offer enhanced parental leave for primary and secondary caregivers and the option for phased returns to work. • Remote Budget. We offer a yearly remote budget of £300 to help you enhance your home office and look after your well-being. • High-End Equipment. We'll provide the very best tech to help you do your job, including a MacBook and any peripherals you need. • A thriving community: We’re a tight-knit bunch who enjoy each other’s company as much as our work. We have a virtual office for our team to connect, chat and share ideas and meet bi-annually at our customers' attractions to share business updates and have some fun.