Senior SEO Research Analyst

5 days ago

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e-commerce • online retail • automotive spare parts e-commerce • internet • online

5001 - 10000

Description

• Increasing traffic and performance of company websites by implementing SEO results of semantic change analysis • Propose and monitor the effectiveness of initiatives to increase site traffic using SEO techniques (headings and meta tags, indexing, link building, keyword ranking, internal site architecture and SEO content optimization) • Involved in the day-to-day execution and support of SEO strategies, including keyword research, analysis, portfolio management and opportunity analysis

Requirements

• Conducts SEO analysis of semantic changes implemented by a team of SEO Research and Content department specialists • Automate work using Regular Expression, ready-made scripts and Google Sheets formulas (advanced level) • Describing the experience of using ChatGPT and other AI SEO tools • Mentor and review the work of lower-level professionals or lead a small team • Works with separate projects, reviews the implemented tasks • Describes the details of the tasks for setting up the required SEO reports in Power Bi • Prepares graphs and presentations based on the results of SEO analyses of semantic changes • Searches for keywords and clusters them, submits them for placement on the site and analyses the effectiveness of implementations • Works with semantics and search intent (Latent Semantic Optimization (LSO)) • Works on the internal optimization of a project, analyse competitors and implement their successful practices to projects • Uses data in directories, rankings, white papers and Confluence for SEO needs

Benefits

• Competitive salary based on your professional experience • Stable employment in the fast growing international company • Wide benefit system • Dynamic work environment • Ability to influence business and its results • Professional growth — you will attend free external and internal courses • Paid business trips and payment for participation in conferences • Paid corporate language classes (English, German, Polish)