Audience Engagement Specialist

5 days ago

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Avaaz

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Avaaz is a global campaigning community that focuses on bringing people-powered politics to decision-making worldwide. It enables individuals to take action on pressing global issues, ranging from climate change to human rights. With a presence in 194 countries and over 70 million members, Avaaz facilitates campaigns and petitions at local, national, and international levels. The organization is dedicated to mobilizing public opinion to influence political outcomes and achieve social and environmental justice.

51 - 200 employees

Founded 2007

🤝 Non-profit

🌍 Social Impact

🏛️ Government

📋 Description

• We’re seeking a highly creative and culturally plugged-in Audience Engagement Specialist to join our mission-driven and international team. • The successful candidate will craft compelling, viral-ready visual content that helps spark action, shift narratives, and build people-powered momentum in defense of democracy, human rights, and global justice. • You will bring stories to life through visual design, short-form video, memes, reels, and platform-specific formats. • You’ll be part of a small, passionate team working across timezones and languages, ideating with campaigners, creatives, and media strategists to deliver high-impact, socially shareable content for a global audience. • This position is a fulltime role with a 6 months contract, with the possibility to extend. • You will answer to the Head of Digital Content and Audience Engagement. • Content & Visual Creation: Create emotionally resonant, on-brand, and culturally relevant visual assets (videos, graphics, memes, reels, carousels, animations, etc.) for platforms like Instagram, TikTok, Twitter/X, Facebook, YouTube Shorts, and WhatsApp. • Design compelling graphics for digital campaigns, landing pages, ads, petitions, and more. • Produce short-form video content, from concept to edit, using vertical video trends and captions for accessibility. • Campaign Deployment & Analytics: Coordinate and execute paid social media ad campaigns, optimizing visual assets and copy for engagement and conversion. • Track content performance using analytics tools (Meta Suite, TikTok Analytics, Google Analytics, etc.), identifying actionable insights. • Stay ahead of platform algorithm changes and shifting digital behaviors. • Flag content or messaging that may carry brand risk and proactively suggest mitigation strategies. • Platform Strategy & Execution: Monitor and leverage emerging trends, formats, and features across platforms to maximize organic reach. • Drive cultural campaigning, engaging with relevant online conversations and moments in real-time. • Develop and test hashtag strategies to support campaign narratives. • Craft shareable micro-content and copy designed specifically for virality in WhatsApp networks, especially among multilingual and intergenerational audiences. • Collaborate on crowd-sourced content strategies, engaging supporter submissions and user-generated content.

🎯 Requirements

• Excellent writing and storytelling skills in English, other languages (e.g., Spanish, Arabic, French) highly desirable. • Demonstrated professional experience in social media storytelling, digital content creation, and/or community engagement. • Experience creating and managing production schedules and editorial calendars. • Experience booking interviews, writing prep documents and interview questions, producing interviews on tight deadlines, and cutting down conversations in post production. • Strong understanding of social media dynamics, especially TikTok, Instagram Reels, Threads, WhatsApp, and Facebook, including non-English speaking audiences. • Demonstrated success in the creation of innovative content. • Video editing expertise (Final Cut Pro, Adobe Premiere Pro, CapCut, or mobile-native tools like InShot). • Advanced design skills using Photoshop, Illustrator, After Effects, and Canva. • Comfort working with tools like Figma, CapCut, Descript, and AI-enhanced design tools (e.g., Runway, Adobe Firefly, Midjourney for storyboarding). • A strong sense of aesthetics, visual storytelling, and inclusive design principles. • Ability to work with cross-cultural teams, prioritize among competing deadlines, and respond quickly to breaking moments. • Nice to Have: Motion graphics / animation (Lottie, Rive, Adobe Animate); Podcasting or audio editing skills; Familiarity with civic tech or online mobilization tools; Past experience in campaigning, political communication, or social movements.