Growth Product Manager

3 days ago

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Avea Solutions

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Description

• Driving user acquisition, engagement, retention, and revenue growth by optimising the customer journey and product features. • Develop and execute growth strategies to increase customer acquisition, engagement, and retention across all product lines. • Analyze customer data and market trends to identify growth and upsell opportunities and measure the effectiveness of growth initiatives. • Design and run A/B tests and other experiments to validate hypotheses and optimise product features, marketing campaigns, and user experiences. • Work closely with marketing and relevant internal teams to align growth strategies with company goals. • Gather and leverage customer feedback to inform product improvements and new feature development and enhance the onboarding process to increase retention. • Define, track, and report key performance metrics and conversion rate, providing regular updates to stakeholders and leadership. • Conduct competitive analysis and market research to stay informed of industry trends and identify potential growth areas to inform product strategy. • Contribute to the product roadmap with growth-focused initiatives, ensuring alignment with overall business objectives.

Requirements

• 3-5+ years of experience in Product management, particularly in fast-paced environments like eCommerce. Experience specifically in growth-focused roles is highly preferred. • Familiarity with the dynamics of the eCommerce industry D2C, including customer acquisition, conversion rate optimization (CRO), retention strategies, and knowledge of platforms like Shopify, or custom-built systems. • Proven ability to extract actionable insights from user behaviour data, and use them to inform product strategy, as well as leverage data to optimise the customer journey, • Proven success in refining product features and user experiences through experimentation and testing (A/B tests or other experimentation frameworks aimed at driving growth) • Experience working with marketing, design, and sales teams to prioritize growth initiatives and ensure alignment. • A strong understanding of user experience (UX) and the ability to place customer needs at the center of growth strategies.

Benefits

• Strong team culture with regular team events and off-sites • Unlimited holidays and flexible working hours. • Latest MacBook Air • Remote Office Upgrade budget • Education allowance and accelerated growth paths. • Complimentary Avea products and discounts for family & friends.