Senior Brand Copywriter, German

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Description

• We are seeking a talented and bilingual (German & English) Senior Brand Copywriter to join our creative team on a freelance basis. • Proficiency in French is a plus. • The ideal candidate has extensive experience creating compelling copy for luxury brands, thrives in fast-paced, early-stage startup environments, and brings a blend of agency and eCommerce expertise. • You will craft and localize engaging content across channels, capturing brand voice and driving customer engagement for premium markets. • Develop and articulate a unique and consistent brand voice in both German and English across web, email, social media, and marketing campaigns. • Craft persuasive, engaging, and refined copy for product pages, digital ads, product descriptions, landing pages, and customer touchpoints. • Collaborate with cross-functional teams, including marketing, design, and product, to conceptualize and execute campaigns that elevate the brand and drive conversions. • Tailor messaging to resonate with diverse audiences, ensuring cultural relevance, sensitivity, and brand alignment in all markets served. • Optimize copy for search engines without sacrificing brand voice, ensuring a perfect balance between discoverability and premium appeal. • Ensure all content is polished, error-free, and consistent with brand guidelines. • Work with speed and efficiency to meet tight deadlines, supporting multiple projects typical of early-stage startups and dynamic agency environments. • Stay informed about industry trends, luxury market shifts, and competitive positioning to drive innovative copy strategies.

Requirements

• Native or near-native fluency in German and English; proficiency in French is an added advantage. • Minimum of 5-7 years of experience in brand copywriting, with a portfolio highlighting luxury brand work, agency engagements, and premium eCommerce projects. • Proven experience working in fast-paced, early-stage startups and/or dynamic agency settings, with a demonstrated ability to adapt quickly and juggle multiple priorities. • Deep understanding of luxury market dynamics, consumer expectations, and the art of high-end storytelling. • Ability to craft culturally tailored, impactful, and persuasive copy in multiple languages. • Solid understanding of SEO and how it applies to eCommerce and brand content. • Proven experience working in multidisciplinary teams, contributing to creative and strategic projects collaboratively. • Comfort working in evolving environments, meeting quick turnarounds, and adapting to new challenges inherent to startup and agency landscapes. • Experience with UX writing and creating microcopy for user interfaces. • Familiarity with A/B testing copy for user engagement optimization. • Knowledge of eCommerce platforms (e.g., Shopify, Magento) and marketing tools.

Benefits

• Competitive freelance rates, based on project scope or hourly work. • The flexibility to work remotely, on a schedule that fits your lifestyle. • The chance to work with a passionate, innovative team in a rapidly evolving startup environment.