Content Marketing Manager

November 9

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Logo of AVL Growth Partners

AVL Growth Partners

Strategic Planning β€’ Financial Models & Business Plan Development β€’ M&A Advisory β€’ Capital Advisory β€’ New Business Launch Services

51 - 200

Description

β€’ The Marketing Manager is responsible for our in-house content creation driving the development, production and management of content across multiple platforms. β€’ The Content Marketing Manager will partner closely with Practice Leaders to craft clear, compelling services offering messaging and serve as a key support to multiple sales leaders, delivering dynamic content, tools and collateral that enhances client engagement and generates leads. β€’ Equip sales team and Practice Leads with effective tools, content, and materials that drive engagement and support their sales goals & objectives and generates leads. β€’ Create and deliver high-quality content and collateral to position AVL as a leader in fractional Finance and HR services. β€’ Plan, launch and manage multi-channel demand generation campaigns, including email marketing, webinars, social media, newsletters, video, eBooks, podcasts, and partner-led initiatives. β€’ Author eMail campaigns including Prospect, QSO, Event, Client-focused. β€’ Lead the execution of virtual events, including webinars, podcasts and discussion panels to drive client engagement and promote thought leadership. β€’ Collaborate across teams to align marketing strategies, company goals, and regional/vertical objectives. β€’ Stay updated on market trends, competitive positioning and emerging digital tools to drive innovative marketing approaches.

Requirements

β€’ 7+ years of experience in content marketing roles, digital marketing or demand generation β€’ Experienced in HubSpot, including campaign tracking, lead sourcing, email automation & data analytics β€’ Familiarity with website content management systems (WordPress) and basic website updates & SEO. β€’ Light Design (Adobe Suite & Canva). β€’ Google Analytics

Benefits

β€’ PTO β€’ medical β€’ dental β€’ vision β€’ HSA match (depending on plan) β€’ 401k β€’ cell phone stipend

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