Content Marketing Manager

4 days ago

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AVL Growth Partners

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Strategic Planning • Financial Models & Business Plan Development • M&A Advisory • Capital Advisory • New Business Launch Services

51 - 200

Description

• The Marketing Manager is responsible for our in-house content creation driving the development, production and management of content across multiple platforms. • The Content Marketing Manager will partner closely with Practice Leaders to craft clear, compelling services offering messaging and serve as a key support to multiple sales leaders, delivering dynamic content, tools and collateral that enhances client engagement and generates leads. • Equip sales team and Practice Leads with effective tools, content, and materials that drive engagement and support their sales goals & objectives and generates leads. • Create and deliver high-quality content and collateral to position AVL as a leader in fractional Finance and HR services. • Plan, launch and manage multi-channel demand generation campaigns, including email marketing, webinars, social media, newsletters, video, eBooks, podcasts, and partner-led initiatives. • Author eMail campaigns including Prospect, QSO, Event, Client-focused. • Lead the execution of virtual events, including webinars, podcasts and discussion panels to drive client engagement and promote thought leadership. • Collaborate across teams to align marketing strategies, company goals, and regional/vertical objectives. • Stay updated on market trends, competitive positioning and emerging digital tools to drive innovative marketing approaches.

Requirements

• 7+ years of experience in content marketing roles, digital marketing or demand generation • Experienced in HubSpot, including campaign tracking, lead sourcing, email automation & data analytics • Familiarity with website content management systems (WordPress) and basic website updates & SEO. • Light Design (Adobe Suite & Canva). • Google Analytics

Benefits

• PTO • medical • dental • vision • HSA match (depending on plan) • 401k • cell phone stipend